5 Signs It’s Time to Update Your School WebsiteJuly 9, 2018
“Don’t judge a book by its cover.”
Generally, we tend to agree with this age-old piece of wisdom, but when it comes to your school website, we recommend throwing this advice out the window.
Your school website is your first touchpoint with prospective parents and perhaps the most important tool in your digital marketing toolkit. It only takes someone about 0.05 seconds to decide whether they love or hate your website -- now that’s a lot of pressure to make a great first impression. So, if you think your current school website is getting the job done but has room for improvement, here are 5 key signs that it’s time for an update.
Your website isn’t mobile-first
By the end of 2019, mobile devices are predicted to comprise 63% of global internet use (no big surprises here). The exponential growth of mobile use means that businesses and schools alike must focus on ensuring their websites are mobile optimised. If your school’s website isn’t currently mobile friendly, this should be your first step to improving your website.
You don’t have a CMS.
CMS is just the quick way of saying ‘Content Management System.’ A CMS allows you to log into your website’s backend and update content without the need for any coding knowledge. If you find that your regular process involves submitting change requests through another department, it’s time to think about implementing a CMS so you can quickly and easily make updates to your school website.
Your website doesn't integrate with your other systems
To operate successfully, most schools utilise a variety of software systems. Does your school website have the ability to integrate with your other systems? If your answer was ‘no,’ there’s a good chance your team aren’t operating as efficiently as they could be. Take a moment now to think about how your website could connect with your school’s software and improve processes. For example, if you’re using a CRM to manage your current and prospective parents, ensure that your website forms collect data and integrate with your CRM.
Your bounce rate is high.
If you’re tracking your website’s analytics, one key metric you should be monitoring is your school website’s bounce rate (the percentage of people who visit your website immediately after reaching it). A high bounce rate can be a result of many things, including irrelevant content, poor design and a lack of mobile-responsiveness.
Data collection is a challenge.
Capturing prospective parent information is the key to growing your school’s community. With the right data, you can nurture leads through every stage of your marketing funnel from awareness to enrolment, this is a key element to consider in a website update.
Did any of these signs sound all too familiar? If so, don’t hesitate to get in touch. Our in-house team of designers can walk you through best practice and ensure your website is working for you not against you.