Video vs Images: How to Choose Media For Your School Website
Trying to decide whether you should use video or images on your school website? Dive into this post to learn how to choose the right media.
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Trying to decide whether you should use video or images on your school website? Dive into this post to learn how to choose the right media.
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Get ready for the new school year by creating a killer event calendar that includes events for prospective, current and past students.
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Email can be a strong marketing tool for schools, but it starts with having valuable and relevant data. Learn five places to start collecting it.
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In this post we'll be looking at why schools are failing when it comes to their brand identity, and what you can do to make sure yours doesn't!
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Before we leave 2020 in the past where it belongs, let's take a look back at some of Digistorm's biggest wins over the past 12 months.
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To be a strategic event planner you need to prepare for unforeseen situations by creating and implementing contingency plans.
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This article discusses why staying connected with K-12 school alumni is so important and how school websites can be used to keep communicating.
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The team at St Peters Lutheran College share how a Digistorm App helped to transform the way they communicate with their school community.
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Learn how to get your school's message in front of prospective parents quickly with Google Ads.
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As we kick off a new year, we thought we’d throw around some new ideas for creative and engaging school Facebook posts.
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Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!
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Focus groups can be an invaluable market research tool – here's how to run one at your school!
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The hype around inbound marketing isn't going away any time soon — and with good reason. Learn which inbound marketing tactics are best for your school.
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Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.
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Take a deep dive into the importance of school website navigation and how you can improve yours.
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User-generated content can be the best social proof for your school. Check out these 5 simple hacks to get your school leaders to create user-generated content for your school's social media accounts.
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We're going to run through our top tips for getting budget sign-off for your new software program.
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Wondering whether you should use Youtube or Vimeo to share your school’s video content? Let us help you decide!
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Have you considered using student ambassadors to support your admissions process? Read our post to find out why they might be your school's secret weapon!
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With an oversaturation of webinar offerings, many schools have noticed a drop in the performance of their online events. In this post, we look at six ways schools can beat webinar fatigue.
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In this edition of Digi People, we catch up with Ava, our Digital Designer here at Digistorm.
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Color Theory is about more than just aesthetics. Learn what impact color has on the impact and usability of your school website.
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We've been working on an exciting new Funnel feature this year, and today, we're excited to finally unveil that it's all about. Introducing: Funnel Automations.
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When it gets quiet over the school break, it can be challenging for marketers to keep posting fresh social media content. Here’s a helping hand!
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Looking for a school CRM? Compare key features within Digistorm Funnel and Enquiry Tracker.
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It’s easy to become complacent if your school’s website is functional, but how do you know when it’s time for an update? Here are our five key signs.
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Learn how to create a more engaging experience for your website visitors through motion design.
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Learn the difference between transaction emails and marketing emails, and how to incorporate them into your school marketing strategy.
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In this post, we look at some basic strategies that your school can implement to keep offline parents in the loop with their child's education.
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You've heard of Facebook events, but what about LinkedIn? Learn how to create, share, and promote your next school event on LinkedIn.
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For Digistorm clients with a school website, we’ve put together this guide on 5 must-have reporting widgets to set up in your CMS, Craft.
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When it comes to writing successful content, there is one element that guarantees the success or failure of your school’s post: the headline. Learn how to up your headline game in 5 minutes.
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We're serving up this month's latest and greatest product releases in our school CRM, Funnel.
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The team at St Peters Lutheran College chat with us about their experience with a Digistorm Website.
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We're shining the spotlight on five different (but equally effective) ways a microsite can really make an impact.
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Help families start the year on the right foot with a digital orientation pack for your school. In this post, we share our key recommendations on what to include.
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Thinking of starting a school podcast? Be sure to ask yourself three key questions first.
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Live video has become a popular and frequently consumed form of digital marketing. Learn how your school can make the most of it.
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Here are five strategies that your school can evaluate for engaging parents in 2021.
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In this interview, we chat with Lauren Dombrowski at Quest Forward Academy to learn how Funnel has streamlined her team's enrollment process.
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Are you receiving the same repetitive questions from your school parent community? Here's how to answer and address these questions in one easy solution!
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We’re looking at some of the challenges busy families face in managing their children’s virtual learning. In this article, we’ll show you how your school can help families overcome these obstacles with the help of a school app.
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In this interview, we talked to Brett at Flinders Christian Community College about the experience of working with Digistorm to get their first app off the ground.
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Learn how to win big at your next school board presentation with this simple guide.
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Prospective parents are the key target audience for K-12 schools. Learn how to improve their online experience and create a clear pathway to enrollment.
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What defines 'the perfect' school website homepage? Our talented design team breaks down their top recommendations.
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In this post, we explore the biggest dilemma most IT departments face when looking at online enrollments: whether to build their own or to purchase one.
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We’ve put together our 5 common reasons why digital marketing campaigns fail and what to do about it.
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If it’s time for a school website refresh, there are some key considerations to make. Use your checklist to make sure you cover every update opportunity!
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How to bring a virtual tour strategy into your enrollment process to nurture the relationships with your prospective parents.
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This year, we've seen an increase in cyberattacks in schools across the world. Learn Digistorm's 5 strategies to protect your school's data security.
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We're serving up this month's latest and greatest product releases in our school CRM, Funnel.
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A step-by-step guide on creating and managing interactive breakout sessions for your next Zoom event.
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CCAS has partnered with Digistorm since 2012. In this interview, we talk to Brenton Luchow about how they use Funnel to streamline their admissions.
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In this guide, we'll walk you through each step to creating a successful blogging strategy for your school, covering everything from how to choose topics your audience want to read to amplifying your content.
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Looking to host a brainstorming session with your school team? Check out these top tips to get you started!
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Updating the content on your website might seem like a no brainer but often, content can be forgotten. Learn more about why it’s important update your website.
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We aim to understand the needs of K-12 schools, so we caught up with digital transformation consultant, Mary-Lou O'Brien to talk about all things ed-tech.
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Today we're catching up with Clay, our Australian Sales Manager here at Digistorm.
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In this edition of Digi Reads, we take a look at building 'creative confidence' with Tom Kelley and David Kelley.
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We focus a lot on the ways in which schools can create relationships with parents, but what happens next? Learn more about how K-12 schools can stay connected with parents.
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Email marketing is a powerful way to reach your school’s target market. Learn how to write and test subject lines to increase your open rate.
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In this post, we look at the importance of design when incorporating brand colors into two school apps: Abbotsleigh and Kennedy Baptist College.
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The consumption of video continues to increase, particularly on social, so we’ve put together some quick and simple video ideas for K-12 schools to get started!
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In this post, we've created an event planning checklist for schools to create foolproof events that will engage prospective parents.
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Digistorm just turned nine! To celebrate, we're looking back at some company highlights from the past 12 months.
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With the end of the year in sight and restrictions still in place, we've put together procedures that schools can implement to help new students and their families smoothly transition into the 2021 school year.
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Five ways to repurpose your event content opportunities at your school's next event.
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We're serving up this month's latest and greatest product releases in our school CRM, Funnel.
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In 2020, parent-school communication is more vital than ever. In this post, we explore our three key learnings from our recent 'Timely & Targeted' forum.
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Using images on your school app is a great way to extend your school brand, ensuring a seamless transition for your existing parent community.
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Here are some of our favorite ways to reach your audience and marketing goals without breaking the bank.
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Learn how your school can create a solid video marketing strategy from scratch in just five easy steps.
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In this special edition of Digi People, we chat with Paul Gazdik from the Digistorm US team.
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Blogs are a great way to share everything from recent happenings to news and updates. Check out our guide to writing the perfect posts for your school.
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In this post, we'll take you through our tried and tested formula for replying to a negative review while keeping your school's reputation intact.
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No matter how big or small your marketing budget is, you can create industry-grade video content entirely on your smartphone!
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Hear from Digistorm designer, Ava, on how the team updated branding for the Calrossy Anglican School app.
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Schools generally collect data through forms on their website for a particular purpose, however this article explores other ways in which it can be used.
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Here's everything your school needs to know about Google's new algorithm update: page experience.
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The ‘About Us’ page on any website can have a significant impact upon viewers. Learn how to write impactful web copy for your school’s ‘About Us’ page.
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Meet Holly, our Office Manager here at Digistorm.
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One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.
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We're serving up this month's latest and greatest product releases in our school CRM, Funnel.
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Want to boost attendance at your school open day this year? We'll show you how to do it.
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Email marketing creates amazing uplift for businesses and can be applied to your school's strategy too. Here are 5 of the most relevant email marketing stats worth paying attention to this year.
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These are the 5 key video marketing metrics your school should be tracking for campaign success!
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Due to the flow-on effects of COVID-19 your marketing team may even be preparing to operate with more limited funds or a smaller team than you've had previously. Here's where to begin!
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Explore the Montrose Bay High School app and learn how the Digistorm Design team created it for one-hand usage with finger-friendliness in mind.
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Webinars are a key part of great school marketing strategies. In this post, we walk you through four elements to produce an engaging school webinar.
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As schools begin to re-introduce events it's important to understand how to appropriately market the event and implement any new event procedures.
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Learn how to quickly and easily use your school’s marketing budget to reach more people by boosting a Facebook post.
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In this post, we discuss how emails can be used within the enrollment funnel. Find out how your school can increase conversions through email!
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While offering a strong call to action on your school’s website can be an effective driver of online enrollments, learn how social media can be used to boost conversions.
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Learn the true meaning of product or system integration and how it can make school software even more powerful.
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Video can be a powerful way to share messages, branding and information about your school. In this blog post, learn whether school websites should contain video.
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Deciding whether to start marketing on TikTok? In this post, we'll run you through the four things school marketers need to consider first!
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We believe that design is not just about how things look, but how they work! In this post, we take a closer look at how this applies to our Digistorm school apps.
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Looking to level up your SEO efforts? Learn about the robots.txt file, a small file that tells search engines where they can go within your website.
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At Digistorm, we’re all about creating efficiencies that save your school time and money. Learn how a customer relationship manager (CRM) does just that.
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Capturing video has never been easier – learn the basics of cinematography to make even better video content for your school.
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There are many marketing tools that can help schools to reach their goals. In this post, we discuss your most important tool: your school website.
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For many school marketers, the big question when it comes to video marketing is often whether or not Youtube is really a platform that’s worth advertising on? Well, today we’re here to tell you that the answer is Yes!
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Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.
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Digi People 'at home.' Today we're catching up with Paul, our Web Developer here at Digistorm.
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Understanding your school website’s performance can help you improve your website. Learn how to use Google Analytics to gain deeper insights.
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In this post, we look at the design process behind creating an integrated app that works as a seamless extension of your school brand. Find out more!
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We're coming to you with this month's latest and greatest product releases in our school CRM, Funnel.
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From a place to share thoughts and opinions to a powerful marketing channel, blogging has developed into a crucial tool for every business, even for schools. Here are three reasons why.
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School admissions processes are ever-changing in today's environment, find out how schools can implement their own learnings and experiences into their future admissions process.
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Digistorm's Funnel and Enrol products are migrating into one, powerful enrollment solution for schools – here's everything you need to know.
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We’ve put together a complete guide of resources to develop the skills you need to produce high-quality videos, in Adobe Premiere Pro CC.
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If you've been wrestling with the decision to move to a school CRM, the following four signs will confirm whether it's time for you to make the switch.
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In this edition of Digi People, we chat with Georgina O'Neale, our Project Coordinator here at Digistorm.
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Learn how to take the huge volume of information contained in your school CRM to create a report that's meaningful to your school board.
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Knowing the basics of HTML and CSS is incredibly valuable because it will make you a more rounded and knowledgable digital marketer.
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Implementing an online enrollment system can be a significant change for school administration. Learn what you can expect when your school shifts to online enrollments.
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Thinking about implementing a new school website or looking at improving your existing one? Here are 6 best practice tips for your school’s website.
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Colors, fonts, and layout – these are the three key elements of design! In this week’s Upskilling for School Marketer’s series, our team of expert designers provides the tools to level up your skills.
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If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.
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In this post, we shine the spotlight on five key aspects of that deliver a more streamlined online enrollment process. Find out how your school measures up!
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If your school is wanting to hire a production company for the first time, it’s hard to know where to start. Take a look at this guide to get the best results when working with professional video production companies.
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School apps are a great way to keep teachers, students and parents engaged. Learn how school app calendars can benefit your school community!
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It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.
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Great content writing is about more than just good grammar! Learn all the key ingredients like; SEO, keyword research, strategy, and more.
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Virtual tours create even more opportunities for prospective families to engage with your school in an immersive way without needing to set foot on your campus.
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Learn more about Digistorm’s ability to integrate with The Alpha School System (TASS) and 5 ways that the integration can benefit your school!
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Many schools rely on donations from alumni and community members for particular endeavours. We’ve shared some ways to encourage online donations to your school.
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Building new products that affect multiple areas of your school is only half of the equation. We discuss the keys to a successful software roll-out.
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In this week's edition of our Upskilling for School Marketers series, we're tackling web analytics. Great marketers don't just understand their data, they can communicate the results effectively to others too!
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Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.
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In this blog post, we discuss the role of software in schools, specifically focusing on Digistorm’s range of software products.
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In this post, we provide a breakdown of the key metrics that your school should understand and monitor through Google Analytics.
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When you're having a new website developed, it's helpful to know what to expect and what to do at each stage of the process. Learn more in our post!
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Data storytelling helps you prepare reports that are easy to understand and encourage your team to act. Learn how to ditch the spreadsheets and tell a story.
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Learn how to improve your event marketing skills with easy to access online courses.
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Twitter is one of the most saturated social networks, with over 500 million tweets sent daily. Learn how to get more cut through for tweets from your school.
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Technology has changed the way that schools manage not only their enrollment funnel but also their waiting lists. Learn more about waitlist strategies.
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Learn how schools can take advantage of posting unique content using Instagram Stories.
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Understanding the analytics behind your school’s marketing activity can help you to improve your digital efforts. Learn how to build data-driven campaigns.
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In this guide, we’ll give you the tools and resources to get started in the world of video marketing and develop your own strategy from the ground up.
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Find out about demographics data, including how schools gather this information, and how your school can use it to boost your enrollments strategy.
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In today's blog we look at the ways in which schools can build their reputation and the steps to take when dealing with negative reviews.
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We explore the right number of app push notifications for your school and the types of content you should send.
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Looking to redesign your school website? We've rounded up the top design trends for 2020.
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Take your social media marketing skills to the next level with these upskilling courses.
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Email marketing is an effective way to reach and engage with prospective parents. Here are some of our top tips for your email campaigns.
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Meet Patrick, our Support and Implementations Coordinator here at Digistorm.
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Learn how you can use Google Analytics to increase your website traffic and performance by measuring and monitoring the correct data.
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Email marketing is a favourite acquisition channel for marketers – it's cheap, consistent, and delivers an amazing ROI for your campaigns. Learn how to take your email campaigns to the next level with these courses.
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Having a high bounce rate on your school’s website can be caused by a number of issues. We’ll cover some ways to reduce your school website’s bounce rate.
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In this post, our CX & Implementations Manager, Monica, shares her key insights on the importance of CX and what we can expect from it in a post-COVID-19 world.
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Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.
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Introducing the brand-new Digistorm App integration with the extracurricular management system, Clipboard.
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In this post, we share how you can improve your email performance and learn more about what you should avoid doing in your school’s email sends.
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Learn how to master search engine marketing (SEM) and deliver an incredible return on investment for your school.
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Direct mail is back! In this post, we'll cover why it's responsible for a higher ROI than social media and paid search.
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Videos are a powerful method of school marketing. In this post, learn about the aspects of a school video that make it great and see an example from a Digistorm school.
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Learn how to publish more engaging content in order to connect with your target audience on your school's Facebook page.
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Having a great website that gets found in Google should always be a marketer's number 1 priority. Find out how school marketers can upskill in SEO this year.
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Forms are an effective way of capturing important data from your school website. Check out our best practice tips for building online forms that convert.
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Learn some of our top tips for formatting that can be used to improve both readability and SEO of school website blogs.
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Looking at implementing your very own school app? We’ve put together a list of four important questions to ask when getting started to create a product that best suits your community's needs.
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Learn the difference between individual and organisational thought leadership in schools, and how to incorporate them into your marketing strategy.
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Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google.
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Notices are a great way to get the most out of your school’s app. Learn how to publish effective notices with our quick guide.
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Maintaining engagement with your school's community can be challenging. We’ve put together 5 ways to increase the use of your school’s app.
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To protect the health of our communities, tight social-distancing measures have been put in place for the foreseeable future. Here's a quick guide to postponing any upcoming events on your school calendar.
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Here's how to manage your school's admissions process remotely to maintain personalization for your prospective parents throughout the entire customer journey.
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Here are 5 creative ways schools across Australia are leveraging their social media channels to stay connected and spread joy during the global COVID-19 outbreak.
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One of the key challenges of sending email marketing communications is unsubscribes from your email database. Learn three ways to reduce your unsubscribes.
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In this post, we'll cover how you can take your in-person events online during a crisis.
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Have you ever wanted to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.
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Capturing new and engaging photos is an essential part of any school website update. Here are our top 5 tips for creating the perfect school website photography brief.
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Behind every great Digistorm App is a talented team of developers and UX/UI designers. Go behind-the-scenes and learn more about our app building process.
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When an emergency happens at your school, here's how to ensure your school is ready to send out information quickly and keep parents informed.
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In this post, we're breaking down what it means to be a thought leader and how to become one.
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With an abundance of marketing tools available today, push notifications can feel a little 'old school' but here's why they're still effective.
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Meet Mark (known as MarkO), our full-stack developer. Find out about his journey to Digistorm, lunchroom cooking and a surprising after-work hobby.
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'Learning Festivals' have you heard of them? Dive into the ins and outs of what they are and why you might like to consider organising one for your school's next big event.
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Every element of a school website has an impact on its effectiveness. Find out why your website navigation should be a focus in your school website design.
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The way in which different social networks use hashtags can vary, so we’ve put together a quick guide for schools on how to use them.
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It doesn't matter how great your website design looks if your copy isn't up to scratch, it's a deal-breaker for prospective parents. Here are our top five tips for writing effective school website copy.
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Learn how a school app can help you to overcome the three biggest communication gaps schools face within their community.
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What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.
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Does your school have a Digistorm App? Learn how you can use Google Analytics to understand how your school app is being used.
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Digistorm caught up with Ambrose Treacy College to learn how they've been able to streamline their communication processes with a Digistorm school app.
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Learn more about A/B testing and how it can provide insight into your users and improve the performance of your school website.
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Digital transformation fast becoming an integral part of school IT, and it's here to stay! Find out what digital transformation is, and how impacts your school.
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Meet Deb, our Lead Designer here at Digistorm. In this interview, we chat with Deb about her journey to becoming a designer, how she swapped selling burritos for working at Digistorm, and what she loves most about working with our team.
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Here are five ways to better connect your school community with a Digistorm school app.
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Digistorm has just launched a brand-new global office in Denver, Colorado! Here's everything you need to know.
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Exciting news for schools with a Digistorm App: Apple's Developer Program is now available at no cost for all accredited educational institutions.
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Building and maintaining relationships with prospective parents is incredibly important for enrollments. Learn how to effectively nurture parent relationships.
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We recently sat down with the team at Concordia Lutheran College to learn how they doubled online enrollment applications with Digistorm Funnel.
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The size and quality of images on your website is important, and can also affect your website speed. Learn how to optimize images for your school’s website.
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We discuss the long-debated question: should your school use a mobile app or a responsive website to capitalise on their school community’s mobile use?
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Heard about the new NDBS, but not sure what to make of it? Here's a run-down of how the Notifiable Data Breach Scheme could affect your school and its operations.
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Hit the ground running this new year with our list of commonly overlooked 'back to school' items to get your Digistorm systems cleaned up and in gear for 2020.
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We’ve put together a list of some helpful tools to help you manage, schedule and report on social media marketing for your school.
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