Marketing Strategy

Marketing to Millennial Parents: What Your School Should Know

We share key Millennial habits and behaviors to ensure greater marketing success at your school.

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Company

Digi People: Meet Tara, Our Content Lead

In this edition of Digi People, we chat with Tara, our Content Lead here at Digistorm.

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Admissions

How to Succeed as a School Admissions Team of One

Five ways that small admissions teams can become even more efficient and successful with prospective families, without compromising on quality!

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Products

How Peace Lutheran College Increased Efficiency and Ditched Spreadsheets

Enrolments and Documentation Coordinator, Megan Henriksen, tell us how Peace Lutheran College turned their enrolments process around with Digistorm Funnel.

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Customer Relationship Management

5 Best Digistorm Funnel Automations for Admissions Teams

Five must-have Digistorm Funnel automations for more successful admissions teams.

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Admissions

How to Handle Insufficient Notice of Withdrawal From Your School

In this post, Ben Foley covers how admissions teams can lawfully handle insufficient notice of withdrawal from their school.

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Marketing Strategy

5 Best Digistorm Funnel Automations for Marketing Teams

Five must-have Digistorm Funnel automations for more successful school marketing teams.

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Website Development

A New Digistorm Website For Cairns Hinterland Steiner School

We caught up with the team at Cairns Hinterland Steiner School to learn more about their Digistorm Website project.

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Social Media

Setting Goals for Your Social Media Presence

Learn how setting goals for your school's social media presence can help to prove value and drive key business objectives.

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Admissions

Legal Considerations For Enrolling Special Needs Students

An expert weighs in on the top legal considerations for enrolling special needs students at your school.

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Video Marketing

6 Steps to Better DIY School Campus Photography

Save your school time and money by learning about these 6 simple tips to creating better DIY school campus photography.

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Products

St Andrew's Catholic College: Redefining Parent Communication With a Custom School App

ICT Officer, Travis Fuller, tells us how St Andrew's Catholic College redefined their parent communication with a Digistorm School App.

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Admissions

The 3 Benefits of Automation in Your Online Enrollments System

Digital systems are making it easier for schools to save time and be more productive. Learn about the benefits of an online enrolment system.

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Website Development

A Quick Checklist: Is Your School Website SEO Friendly?

Learn more about simple ways to improve your school website’s SEO (Search Engine Optimization) practices.

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Admissions

Online Admissions Solutions: Build or Buy?

In this post, we explore the biggest dilemma most IT departments face when looking at online enrollments: whether to build their own or to purchase one.

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Admissions

How to Build a Fail-Proof School Enrolment Contract

An expert weighs-in on how to create a fail-proof Enrolment Contract cover for your school.

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Admissions

Spotlight on School CRMs: Why You Need One

Learn more about how a Customer Relationship Management (CRM) system can revolutionise the way your school manages relationships and drives enrollments.

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Events

How to Host a Successful Open Day in 2021

Hosting an open house that is both engaging and safe for attendees is key in 2021. This blog touches on how you can create an immersive experience virtually, in-person or using a hybrid event delivery.

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Customer Relationship Management

Fostering Alumni Connections With a Digistorm App

This article discusses why staying connected with K-12 school alumni is so important and how school websites can be used to keep communicating.

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Company

Celebrating International Women's Day at Digistorm

We invited women from Digistorm schools across the globe to share their best career advice, personal inspirations, and thoughts on mentorship with us. 

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School Apps

4 Key Questions to Ask When Choosing a School App

Looking at implementing your very own school app? We’ve put together a list of four important questions to ask when getting started to create a product that best suits your community's needs.

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Products

Funnel Feature Roundup: February 2021

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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Admissions

School Website Design Trends to Watch in 2021

Does your school website need a revamp? We've rounded up the top design trends for schools to watch in 2021.

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Products

Muskegon Catholic Central Finds Success with Funnel

The team at Muskegon Catholic Central tells us how our leading school CRM, Funnel, has transformed the way they manage their enrollment process.

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Website Development

Custom vs Themed: How to Choose the Right School Website Design

It's the age-old debate: custom vs themed websites. In this post, our design team will help you decide which style is the best fit for your school's website goals.

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Admissions

5 Reasons to Take Your School's Admissions Process Digital

Focused on increasing enrollments and removing barriers for prospective parents? Learn how your school can benefit from an online enrollment portal.

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Social Media

Five Social Media Management Tools for a Productive 2021

We’ve put together a list of some helpful tools to help you manage, schedule and report on social media marketing for your school.

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Admissions

Understanding the Admissions Customer Journey

We explain what a customer journey is for a school and how understanding it can improve your school’s online marketing.

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Products

Keep Track of Your Funnel Analytics With Reports

Keep track of your school's enrollment analytics, gain critical insights and create personalized dashboards using the new Reports module in Funnel.

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Marketing Strategy

Leveraging Word-of-Mouth in Your School's Digital Marketing

In this post, we'll show you a few easy steps to enhance and leverage word-of-mouth marketing in your 2021 digital strategy.

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Admissions

3 Key Findings From the State of K-12 School Enrolments Report

We surveyed over 50 Aussie schools to learn about their enrolment challenges this year — here's what we found!

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Marketing Strategy

How Marketing Can Support Your School Retention Strategy

Retaining existing families at your school is far more valuable than attracting new ones. Find out how your marketing team can assist school retention.

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Products

Tips to Kick-Start Your Digistorm Systems Like a Pro [Updated for 2021]

Hit the ground running this new year with our list of commonly overlooked 'back to school' items to get your Digistorm systems cleaned up and in gear for 2020.

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Website Development

Video vs Images: How to Choose Media For Your School Website

Trying to decide whether you should use video or images on your school website? Dive into this post to learn how to choose the right media.

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Events

How to Build an Event Calendar for Your School Year

Get ready for the new school year by creating a killer event calendar that includes events for prospective, current and past students.

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Email Marketing

5 Places to Collect Prospective Parents' Email Addresses

Email can be a strong marketing tool for schools, but it starts with having valuable and relevant data. Learn five places to start collecting it.

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Marketing Strategy

How to Stop Failing and Start Nailing Your School's Brand Identity

In this post we'll be looking at why schools are failing when it comes to their brand identity, and what you can do to make sure yours doesn't!

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Company

Digistorm's 2020 Highlights

Before we leave 2020 in the past where it belongs, let's take a look back at some of Digistorm's biggest wins over the past 12 months.

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Events

Here’s Why You Should Never Run a School Event Without a Contingency Plan

To be a strategic event planner you need to prepare for unforeseen situations by creating and implementing contingency plans.

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Products

How St Peters Transformed Communication with a Digistorm App

The team at St Peters Lutheran College share how a Digistorm App helped to transform the way they communicate with their school community.

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Paid Advertising

Get Started With Google Ads for Your School

Learn how to get your school's message in front of prospective parents quickly with Google Ads.

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Social Media

New Facebook Post Ideas for the New Year [Updated for 2021]

As we kick off a new year, we thought we’d throw around some new ideas for creative and engaging school Facebook posts.

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Marketing Strategy

How to Set School Marketing Goals [Updated for 2021]

Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!

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Marketing Strategy

How to Run School Focus Groups Like a Pro

Focus groups can be an invaluable market research tool – here's how to run one at your school!

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Marketing Strategy

Which Inbound Marketing Tactics Are Best for Your School?

The hype around inbound marketing isn't going away any time soon — and with good reason. Learn which inbound marketing tactics are best for your school.

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Marketing Strategy

Steps to Creating a School Digital Marketing Plan

Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.

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Products

Digistorm Design: 5 Steps to Better School Website Navigation

Take a deep dive into the importance of school website navigation and how you can improve yours.

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Social Media

5 Simple Hacks to Get Your School Leaders to Create User-Generated Content

User-generated content can be the best social proof for your school. Check out these 5 simple hacks to get your school leaders to create user-generated content for your school's social media accounts.

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Education Industry

Getting Budget Sign-Off For New School Software

We're going to run through our top tips for getting budget sign-off for your new software program.

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Video Marketing

Youtube vs. Vimeo for Schools

Wondering whether you should use Youtube or Vimeo to share your school’s video content? Let us help you decide!

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Admissions

Student Ambassadors: Your Admissions Secret Weapon

Have you considered using student ambassadors to support your admissions process? Read our post to find out why they might be your school's secret weapon!

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Events

Let’s Admit That Webinar Fatigue is Still a Problem

With an oversaturation of webinar offerings, many schools have noticed a drop in the performance of their online events. In this post, we look at six ways schools can beat webinar fatigue.

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Company

Digi People: Meet Ava, our Digital Designer

In this edition of Digi People, we catch up with Ava, our Digital Designer here at Digistorm.

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Products

Digistorm Design: Unlocking the Power of Color Theory

Color Theory is about more than just aesthetics. Learn what impact color has on the impact and usability of your school website.

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Products

Introducing Funnel Automations

We've been working on an exciting new Funnel feature this year, and today, we're excited to finally unveil that it's all about. Introducing: Funnel Automations.

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Social Media

Ideas for School Social Content Over the Break

When it gets quiet over the school break, it can be challenging for marketers to keep posting fresh social media content. Here’s a helping hand!

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Products

Admissions Management: Enquiry Tracker vs. Digistorm Funnel

Looking for a school CRM? Compare key features within Digistorm Funnel and Enquiry Tracker.

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Website Development

5 Signs It’s Time to Update Your School Website

It’s easy to become complacent if your school’s website is functional, but how do you know when it’s time for an update? Here are our five key signs.

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Website Development

Digistorm Design: Boosting School Website Engagement Through Motion

Learn how to create a more engaging experience for your website visitors through motion design.

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Marketing Strategy

Transactional Emails vs. Marketing Emails: How to Use Them For School Marketing

Learn the difference between transaction emails and marketing emails, and how to incorporate them into your school marketing strategy.

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Customer Relationship Management

How to Build Relationships With Offline Parents

In this post, we look at some basic strategies that your school can implement to keep offline parents in the loop with their child's education.

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Events

Here's How to Leverage LinkedIn For Your School's Next Event

You've heard of Facebook events, but what about LinkedIn? Learn how to create, share, and promote your next school event on LinkedIn.

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Products

5 Must-Have Analytics Widgets in Craft CMS

For Digistorm clients with a school website, we’ve put together this guide on 5 must-have reporting widgets to set up in your CMS, Craft.

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Search Engine Optimization

How to Fix Boring Blog Headlines in Less Than 5 Minutes

When it comes to writing successful content, there is one element that guarantees the success or failure of your school’s post: the headline. Learn how to up your headline game in 5 minutes.

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Products

Funnel Feature Roundup: October 2020

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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Products

St Peters Lutheran College: Showcasing Diversity with a Digistorm Website

The team at St Peters Lutheran College chat with us about their experience with a Digistorm Website.

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Products

Digistorm Design: 5 Powerful Ways to Use Microsites

We're shining the spotlight on five different (but equally effective) ways a microsite can really make an impact. 

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Admissions

How to Create a Digital Orientation Pack for K-12 Students

Help families start the year on the right foot with a digital orientation pack for your school. In this post, we share our key recommendations on what to include.

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Content Marketing

Should Your School Start a Podcast? Ask These 3 Questions First

Thinking of starting a school podcast? Be sure to ask yourself three key questions first.

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Video Marketing

How Your School Can Get Started with Live Video

Live video has become a popular and frequently consumed form of digital marketing. Learn how your school can make the most of it.

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Admissions

5 Strategies to Engage Busy Parents in 2021

Here are five strategies that your school can evaluate for engaging parents in 2021. 

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Case Studies

Digistorm and Quest Forward Academy: Finding Enrollment Success with Funnel

In this interview, we chat with Lauren Dombrowski at Quest Forward Academy to learn how Funnel has streamlined her team's enrollment process.

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Events

Hosting an Interactive Q&A Session

Are you receiving the same repetitive questions from your school parent community? Here's how to answer and address these questions in one easy solution!

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Products

School Apps: Helping to Overcome the Challenges of Virtual Learning

We’re looking at some of the challenges busy families face in managing their children’s virtual learning. In this article, we’ll show you how your school can help families overcome these obstacles with the help of a school app.

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School Apps

How Flinders Connected Their Community Using the Digistorm App

In this interview, we talked to Brett at Flinders Christian Community College about the experience of working with Digistorm to get their first app off the ground.

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Marketing Strategy

Presenting to Your School Board? Here's How to Prepare

Learn how to win big at your next school board presentation with this simple guide.

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Admissions

Improving the Prospective Parent Experience Online

Prospective parents are the key target audience for K-12 schools. Learn how to improve their online experience and create a clear pathway to enrollment.

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Marketing Strategy

Digistorm Design: The Anatomy of a Perfect Homepage

What defines 'the perfect' school website homepage? Our talented design team breaks down their top recommendations.

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Marketing Strategy

5 Reasons Why Your Digital Marketing Campaigns Are Failing

We’ve put together our 5 common reasons why digital marketing campaigns fail and what to do about it.

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Website Development

Updating Your School Website? Here's a Handy Checklist

If it’s time for a school website refresh, there are some key considerations to make. Use your checklist to make sure you cover every update opportunity!

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Events

Best Practice for Virtual School Tours

How to bring a virtual tour strategy into your enrollment process to nurture the relationships with your prospective parents.

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Education Industry

5 Strategies to Improve Data Security at Your School

This year, we've seen an increase in cyberattacks in schools across the world. Learn Digistorm's 5 strategies to protect your school's data security.

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Products

Funnel Feature Roundup: September 2020

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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Events

How to Use Zoom Breakout Rooms for Virtual Events

A step-by-step guide on creating and managing interactive breakout sessions for your next Zoom event.

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Customer Relationship Management

How CCAS Streamlined Their Admissions Process with Digistorm Funnel

CCAS has partnered with Digistorm since 2012. In this interview, we talk to Brenton Luchow about how they use Funnel to streamline their admissions.

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Marketing Strategy

A Guide to Creating a Successful Blogging Strategy

In this guide, we'll walk you through each step to creating a successful blogging strategy for your school, covering everything from how to choose topics your audience want to read to amplifying your content. 

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Marketing Strategy

How to Host a Successful Team Brainstorming Session

Looking to host a brainstorming session with your school team? Check out these top tips to get you started!

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Website Development

Here's Why You Should Never Skip a Website Content Update

Updating the content on your website might seem like a no brainer but often, content can be forgotten. Learn more about why it’s important update your website.

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Company

Meet Mary-Lou O'Brien, Consultant and Founder at ML O'Brien Pty Ltd

We aim to understand the needs of K-12 schools, so we caught up with digital transformation consultant, Mary-Lou O'Brien to talk about all things ed-tech.

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Company

Digi People: Meet Clay, our Sales Manager

Today we're catching up with Clay, our Australian Sales Manager here at Digistorm.

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Marketing Strategy

Digi Reads: Creative Confidence by Tom Kelley and David Kelley

In this edition of Digi Reads, we take a look at building 'creative confidence' with Tom Kelley and David Kelley.

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School Apps

A Guide to Staying Connected With Parents

We focus a lot on the ways in which schools can create relationships with parents, but what happens next? Learn more about how K-12 schools can stay connected with parents.

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Email Marketing

How to Craft a Strong Email Subject Line

Email marketing is a powerful way to reach your school’s target market. Learn how to write and test subject lines to increase your open rate.

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School Apps

Digistorm Design: Using Brand Colors in Your App

In this post, we look at the importance of design when incorporating brand colors into two school apps: Abbotsleigh and Kennedy Baptist College.

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Video Marketing

5 Social Media Video Opportunities for School Events

The consumption of video continues to increase, particularly on social, so we’ve put together some quick and simple video ideas for K-12 schools to get started!

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Events

An Event Planning Checklist for Schools

In this post, we've created an event planning checklist for schools to create foolproof events that will engage prospective parents.

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Company

Let's Celebrate: Digistorm Turns Nine!

Digistorm just turned nine! To celebrate, we're looking back at some company highlights from the past 12 months.

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Admissions

How to Get Enrollment Ready For 2021

With the end of the year in sight and restrictions still in place, we've put together procedures that schools can implement to help new students and their families smoothly transition into the 2021 school year.

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Events

How to Leverage Content After a School Event

Five ways to repurpose your event content opportunities at your school's next event.

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Products

Funnel Feature Roundup: August 2020

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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School Apps

Timely & Targeted: Key Learnings From Our First Virtual Forum

In 2020, parent-school communication is more vital than ever. In this post, we explore our three key learnings from our recent 'Timely & Targeted' forum.

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School Apps

Digistorm Design: Incorporating Imagery Into Your App

Using images on your school app is a great way to extend your school brand, ensuring a seamless transition for your existing parent community. 

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Marketing Strategy

Marketing Your School on a Small Budget

Here are some of our favorite ways to reach your audience and marketing goals without breaking the bank. 

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Marketing Strategy

How to Create a School Video Marketing Strategy in 5 Easy Steps

Learn how your school can create a solid video marketing strategy from scratch in just five easy steps. 

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Company

Digi People USA: Meet Paul, Our Sales Development Representative

In this special edition of Digi People, we chat with Paul Gazdik from the Digistorm US team.

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Search Engine Optimization

Your School's Guide to Writing the Perfect Blog Post

Blogs are a great way to share everything from recent happenings to news and updates. Check out our guide to writing the perfect posts for your school.

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Marketing Strategy

How Can Schools Respond to Negative Online Reviews?

In this post, we'll take you through our tried and tested formula for replying to a negative review while keeping your school's reputation intact.

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Video Marketing

How to Create Quality Videos on Your Smartphone

No matter how big or small your marketing budget is, you can create industry-grade video content entirely on your smartphone!

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School Apps

Digistorm Design: Updating Your School Branding

Hear from Digistorm designer, Ava, on how the team updated branding for the Calrossy Anglican School app.

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Website Development

Collecting Form Data: What's Next?

Schools generally collect data through forms on their website for a particular purpose, however this article explores other ways in which it can be used.

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Website Development

What You Need to Know About Google's New Algorithm: Page Experience

Here's everything your school needs to know about Google's new algorithm update: page experience.

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Website Development

How to Write the Best School 'About Us' Page

The ‘About Us’ page on any website can have a significant impact upon viewers. Learn how to write impactful web copy for your school’s ‘About Us’ page.

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Company

Digi People: Meet Holly, our Office Manager

We chatted with Holly about her journey to Digistorm, what she's itching to tick off her bucket list, and why her Grandma is her biggest inspiration.

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Marketing Strategy

School Marketing Metrics You Should Be Using

One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.

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Products

Funnel Feature Roundup: July 2020

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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Events

How to Boost Attendance at Your School's Next Open Day

Want to boost attendance at your school open day this year? We'll show you how to do it.

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Marketing Strategy

5 Email Marketing Stats Worth Paying Attention To

Email marketing creates amazing uplift for businesses and can be applied to your school's strategy too. Here are 5 of the most relevant email marketing stats worth paying attention to this year.

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Marketing Strategy

5 Key Video Marketing Metrics Your School Should Be Tracking

These are the 5 key video marketing metrics your school should be tracking for campaign success!

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Marketing Strategy

How To Set Your School Marketing Budget

Due to the flow-on effects of COVID-19 your marketing team may even be preparing to operate with more limited funds or a smaller team than you've had previously. Here's where to begin!

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Products

Digistorm Design: One-Hand Usage of Apps

Explore the Montrose Bay High School app and learn how the Digistorm Design team created it for one-hand usage with finger-friendliness in mind. 

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Video Marketing

How Your School Can Host Live Webinars That Parents Will Love

Webinars are a key part of great school marketing strategies. In this post, we walk you through four elements to produce an engaging school webinar.

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Events

A Guide to Re-Introducing Events at Your School

As schools begin to re-introduce events it's important to understand how to appropriately market the event and implement any new event procedures.

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Social Media

Boosting Facebook Posts: A Walkthrough

Learn how to quickly and easily use your school’s marketing budget to reach more people by boosting a Facebook post.

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Admissions

The Role of Emails in the Enrollment Funnel

In this post, we discuss how emails can be used within the enrollment funnel. Find out how your school can increase conversions through email!

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Social Media

Using Social Media to Drive Online Enrollments

While offering a strong call to action on your school’s website can be an effective driver of online enrollments, learn how social media can be used to boost conversions.

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Products

Tech Talk: What It Means to Integrate Two Systems

Learn the true meaning of product or system integration and how it can make school software even more powerful.

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Video Marketing

Should Your School Website Contain Video?

Video can be a powerful way to share messages, branding and information about your school. In this blog post, learn whether school websites should contain video.

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Social Media

TikTok and Your School's Social Strategy

Deciding whether to start marketing on TikTok? In this post, we'll run you through the four things school marketers need to consider first!

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Products

Digistorm Design: Front-End and Back-End User Experience

We believe that design is not just about how things look, but how they work! In this post, we take a closer look at how this applies to our Digistorm school apps.

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Search Engine Optimization

What Is a Robots.txt File and Why Does It Matter to Your School?

Looking to level up your SEO efforts? Learn about the robots.txt file, a small file that tells search engines where they can go within your website.

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Products

How a CRM Saves Your School Time and Money

At Digistorm, we’re all about creating efficiencies that save your school time and money. Learn how a customer relationship manager (CRM) does just that.

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Video Marketing

Upskilling for School Marketers: Filming Basics

Capturing video has never been easier – learn the basics of cinematography to make even better video content for your school.

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Website Development

The Most Important Marketing Tool for Schools

There are many marketing tools that can help schools to reach their goals. In this post, we discuss your most important tool: your school website.

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Marketing Strategy

Should Your School Invest in YouTube Ads?

For many school marketers, the big question when it comes to video marketing is often whether or not Youtube is really a platform that’s worth advertising on? Well, today we’re here to tell you that the answer is Yes!

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Marketing Strategy

Improving School Newsletter Distribution

Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.

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Company

Digi People: Meet Paul, Our Web Developer

Digi People 'at home.' Today we're catching up with Paul, our Web Developer here at Digistorm.

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Marketing Strategy

How to Easily Create Custom Reports in Google Analytics

Understanding your school website’s performance can help you improve your website. Learn how to use Google Analytics to gain deeper insights.

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Products

Digistorm Design: All About App Integration

In this post, we look at the design process behind creating an integrated app that works as a seamless extension of your school brand. Find out more!

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Products

Funnel Feature Roundup: June 2020

We're coming to you with this month's latest and greatest product releases in our school CRM, Funnel.

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Search Engine Optimization

3 Reasons Why Your School Should be Blogging

From a place to share thoughts and opinions to a powerful marketing channel, blogging has developed into a crucial tool for every business, even for schools. Here are three reasons why.

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Admissions

What Does The Future of School Admissions Look Like?

School admissions processes are ever-changing in today's environment, find out how schools can implement their own learnings and experiences into their future admissions process.

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Search Engine Optimization

Upskilling for School Marketers: Basic Adobe Video Editing

We’ve put together a complete guide of resources to develop the skills you need to produce high-quality videos, in Adobe Premiere Pro CC.

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Admissions

CRM vs Spreadsheets: 4 Signs It's Time to Make the Switch

If you've been wrestling with the decision to move to a school CRM, the following four signs will confirm whether it's time for you to make the switch.

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Company

Digi People: Meet Georgie, our Project Coordinator

In this edition of Digi People, we chat with Georgina O'Neale, our Project Coordinator here at Digistorm.

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Marketing Strategy

How to Analyze Your School CRM Data

Learn how to take the huge volume of information contained in your school CRM to create a report that's meaningful to your school board.

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Website Development

Upskilling for School Marketers: Basic Coding

Knowing the basics of HTML and CSS is incredibly valuable because it will make you a more rounded and knowledgable digital marketer.

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Admissions

Switching to Online Enrollments: What to Expect

Implementing an online enrollment system can be a significant change for school administration. Learn what you can expect when your school shifts to online enrollments.

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Website Development

6 School Website Best Practice Tips

Thinking about implementing a new school website or looking at improving your existing one? Here are 6 best practice tips for your school’s website.

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Design

Upskilling for School Marketers: Graphic Design

Colors, fonts, and layout – these are the three key elements of design! In this week’s Upskilling for School Marketer’s series, our team of expert designers provides the tools to level up your skills.

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Marketing Strategy

Track Your School’s Digital Marketing in Seconds With These Handy Tools

If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.

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Admissions

Does Your School Pass The Online Enrollment Test?

In this post, we shine the spotlight on five key aspects of that deliver a more streamlined online enrollment process. Find out how your school measures up!

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Marketing Strategy

How to Work With a Production Company to Create a School Video

If your school is wanting to hire a production company for the first time, it’s hard to know where to start. Take a look at this guide to get the best results when working with professional video production companies.

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Products

Key Benefits of an Integrated School Calendar

School apps are a great way to keep teachers, students and parents engaged. Learn how school app calendars can benefit your school community!

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Marketing Strategy

How to Pivot Your School's Marketing Strategy

It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.

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Marketing Strategy

Upskilling for School Marketers: Content Writing

Great content writing is about more than just good grammar! Learn all the key ingredients like; SEO, keyword research, strategy, and more.

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Marketing Strategy

The Best Virtual Campus Tour Platforms for Schools

Virtual tours create even more opportunities for prospective families to engage with your school in an immersive way without needing to set foot on your campus. 

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Company

Digistorm and TASS: 5 Benefits of Integrating Your Systems

Learn more about Digistorm’s ability to integrate with The Alpha School System (TASS) and 5 ways that the integration can benefit your school!

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Marketing Strategy

Powerful Ways to Encourage More Online Donations For Your School

Many schools rely on donations from alumni and community members for particular endeavours. We’ve shared some ways to encourage online donations to your school.

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Marketing Strategy

Keys to Success: Rolling out New Products for Schools

Building new products that affect multiple areas of your school is only half of the equation. We discuss the keys to a successful software roll-out.

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Search Engine Optimization

Upskilling for School Marketers: Web Analytics

In this week's edition of our Upskilling for School Marketers series, we're tackling web analytics. Great marketers don't just understand their data, they can communicate the results effectively to others too!

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Social Media

Spotlight on Paid Social Media for Schools

Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.

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Products

The Key Role Software Plays in Schools

In this blog post, we discuss the role of software in schools, specifically focusing on Digistorm’s range of software products.

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Marketing Strategy

Google Analytics for Schools: Metrics You Need To Know

In this post, we provide a breakdown of the key metrics that your school should understand and monitor through Google Analytics.

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Website Development

Having a School Website Developed: What to Expect

When you're having a new website developed, it's helpful to know what to expect and what to do at each stage of the process. Learn more in our post!

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Marketing Strategy

Data Storytelling: How to Make Your Reports Meaningful

Data storytelling helps you prepare reports that are easy to understand and encourage your team to act. Learn how to ditch the spreadsheets and tell a story.

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Events

Upskilling For School Marketers: Events Marketing

Learn how to improve your event marketing skills with easy to access online courses.

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Social Media

5 Things to Avoid Doing on Your School’s Twitter

Twitter is one of the most saturated social networks, with over 500 million tweets sent daily. Learn how to get more cut through for tweets from your school.

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Admissions

Waitlist Management for Schools

Technology has changed the way that schools manage not only their enrollment funnel but also their waiting lists. Learn more about waitlist strategies.

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Social Media

Instagram Stories: Opportunities for Schools

Learn how schools can take advantage of posting unique content using Instagram Stories.

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Marketing Strategy

Using Data to Drive Digital Campaigns for Schools

Understanding the analytics behind your school’s marketing activity can help you to improve your digital efforts. Learn how to build data-driven campaigns.

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Video Marketing

Upskilling for Marketers: Video Marketing

In this guide, we’ll give you the tools and resources to get started in the world of video marketing and develop your own strategy from the ground up.

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Admissions

Using Demographics Data to Boost Your Admissions Strategy

Find out about demographics data, including how schools gather this information, and how your school can use it to boost your enrollments strategy.

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Customer Relationship Management

How to Build and Manage Your School's Online Reputation

In today's blog we look at the ways in which schools can build their reputation and the steps to take when dealing with negative reviews.

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School Apps

What Is the Right Number of School App Push Notifications?

We explore the right number of app push notifications for your school and the types of content you should send.

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Website Development

Website Design Trends to Watch in 2020

Looking to redesign your school website? We've rounded up the top design trends for 2020.

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Social Media

Upskilling for School Marketers: Social Media

Take your social media marketing skills to the next level with these upskilling courses.

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Email Marketing

Tips for Better Prospective Parent Email Marketing

Email marketing is an effective way to reach and engage with prospective parents. Here are some of our top tips for your email campaigns.

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Company

Digi People: Meet Patrick, Our Support and Implementations Coordinator

Meet Patrick, our Support and Implementations Coordinator here at Digistorm.

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Website Development

Why School Marketers Need to Understand Google Analytics

Learn how you can use Google Analytics to increase your website traffic and performance by measuring and monitoring the correct data.

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Email Marketing

Upskilling for School Marketers: Email Marketing

Email marketing is a favourite acquisition channel for marketers – it's cheap, consistent, and delivers an amazing ROI for your campaigns. Learn how to take your email campaigns to the next level with these courses.

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Website Development

How to Reduce Your School Website Bounce Rate

Having a high bounce rate on your school’s website can be caused by a number of issues. We’ll cover some ways to reduce your school website’s bounce rate.

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Customer Relationship Management

What Does Customer Experience (CX) Look Like in 2020?

In this post, our CX & Implementations Manager, Monica, shares her key insights on the importance of CX and what we can expect from it in a post-COVID-19 world.

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Video Marketing

Content and Tools for Easy School Videos

Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.

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Company

Clipboard for Digistorm App: Our Latest Integration

Introducing the brand-new Digistorm App integration with the extracurricular management system, Clipboard.

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Email Marketing

Email Marketing Practices You Should Be Avoiding

In this post, we share how you can improve your email performance and learn more about what you should avoid doing in your school’s email sends.

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Paid Advertising

Upskilling for School Marketers: Search Engine Marketing (SEM)

Learn how to master search engine marketing (SEM) and deliver an incredible return on investment for your school.

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Marketing Strategy

Direct Mail is Back: Why Schools Should Take Notice

Direct mail is back! In this post, we'll cover why it's responsible for a higher ROI than social media and paid search.

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Video Marketing

Features of a Great School Video

Videos are a powerful method of school marketing. In this post, learn about the aspects of a school video that make it great and see an example from a Digistorm school.

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Social Media

5 Things You’re Doing on Facebook That Are Costing You Followers

Learn how to publish more engaging content in order to connect with your target audience on your school's Facebook page.

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Search Engine Optimization

Upskilling for School Marketers: Search Engine Optimization (SEO)

Having a great website that gets found in Google should always be a marketer's number 1 priority. Find out how school marketers can upskill in SEO this year.

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Website Development

How to Create Online Forms That Convert

Forms are an effective way of capturing important data from your school website. Check out our best practice tips for building online forms that convert.

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Website Development

How to Format Your Blog Post (So It Actually Gets Read)

Learn some of our top tips for formatting that can be used to improve both readability and SEO of school website blogs.

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Education Industry

Individual vs. Organisational Thought Leadership in Schools

Learn the difference between individual and organisational thought leadership in schools, and how to incorporate them into your marketing strategy.

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Website Development

How to Ensure Your School Website Shows Up on Google

Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google. 

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School Apps

A Quick Guide to Leveraging School App Notices

Notices are a great way to get the most out of your school’s app. Learn how to publish effective notices with our quick guide.

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School Apps

5 Strategies to Increase Your School App Engagement

Maintaining engagement with your school's community can be challenging. We’ve put together 5 ways to increase the use of your school’s app.

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Events

A Guide to Postponing Your School's Upcoming Events

To protect the health of our communities, tight social-distancing measures have been put in place for the foreseeable future. Here's a quick guide to postponing any upcoming events on your school calendar.

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Products

How to Manage Your School Admissions Process Remotely

Here's how to manage your school's admissions process remotely to maintain personalization for your prospective parents throughout the entire customer journey.

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Social Media

Creative Ways Schools Are Using Social Media to Stay Connected

Here are 5 creative ways schools across Australia are leveraging their social media channels to stay connected and spread joy during the global COVID-19 outbreak.

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Email Marketing

3 Ways to Reduce Email Unsubscribes

One of the key challenges of sending email marketing communications is unsubscribes from your email database. Learn three ways to reduce your unsubscribes.

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