Video Marketing

How to Create Quality Videos on Your Smartphone

No matter how big or small your marketing budget is, you can create industry-grade video content entirely on your smartphone!

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School Apps

Digistorm Design: Updating Your School Branding

Hear from Digistorm designer, Ava, on how the team updated branding for the Calrossy Anglican School app.

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Website Development

Collecting Form Data: What's Next?

Schools generally collect data through forms on their website for a particular purpose, however this article explores other ways in which it can be used.

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Website Development

What You Need to Know About Google's New Algorithm: Page Experience

Here's everything your school needs to know about Google's new algorithm update: page experience.

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Website Development

How to Write the Best School 'About Us' Page

The ‘About Us’ page on any website can have a significant impact upon viewers. Learn how to write impactful web copy for your school’s ‘About Us’ page.

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Company

Digi People: Meet Holly, our Office Manager

Meet Holly, our Office Manager here at Digistorm.

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Marketing Strategy

School Marketing Metrics You Should Be Using

One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.

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Products

Funnel Feature Roundup: July 2020

We're serving up this month's latest and greatest product releases in our school CRM, Funnel.

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Events

How to Boost Attendance at Your School's Next Open Day

Want to boost attendance at your school open day this year? We'll show you how to do it.

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Marketing Strategy

5 Email Marketing Stats Worth Paying Attention To

Email marketing creates amazing uplift for businesses and can be applied to your school's strategy too. Here are 5 of the most relevant email marketing stats worth paying attention to this year.

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Marketing Strategy

5 Key Video Marketing Metrics Your School Should Be Tracking

These are the 5 key video marketing metrics your school should be tracking for campaign success!

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Marketing Strategy

How To Set Your School Marketing Budget

Due to the flow-on effects of COVID-19 your marketing team may even be preparing to operate with more limited funds or a smaller team than you've had previously. Here's where to begin!

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Products

Digistorm Design: One-Hand Usage of Apps

Explore the Montrose Bay High School app and learn how the Digistorm Design team created it for one-hand usage with finger-friendliness in mind. 

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Video Marketing

How Your School Can Host Live Webinars That Parents Will Love

Webinars are a key part of great school marketing strategies. In this post, we walk you through four elements to produce an engaging school webinar.

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Events

A Guide to Re-Introducing Events at Your School

As schools begin to re-introduce events it's important to understand how to appropriately market the event and implement any new event procedures.

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Social Media

Boosting Facebook Posts: A Walkthrough

Learn how to quickly and easily use your school’s marketing budget to reach more people by boosting a Facebook post.

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Enrollments

The Role of Emails in the Enrollment Funnel

In this post, we discuss how emails can be used within the enrollment funnel. Find out how your school can increase conversions through email!

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Social Media

Using Social Media to Drive Online Enrollments

While offering a strong call to action on your school’s website can be an effective driver of online enrollments, learn how social media can be used to boost conversions.

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Products

Tech Talk: What It Means to Integrate Two Systems

Learn the true meaning of product or system integration and how it can make school software even more powerful.

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Video Marketing

Should Your School Website Contain Video?

Video can be a powerful way to share messages, branding and information about your school. In this blog post, learn whether school websites should contain video.

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Social Media

TikTok and Your School's Social Strategy

Deciding whether to start marketing on TikTok? In this post, we'll run you through the four things school marketers need to consider first!

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Products

Digistorm Design: Front-End and Back-End User Experience

We believe that design is not just about how things look, but how they work! In this post, we take a closer look at how this applies to our Digistorm school apps.

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Search Engine Optimization

What Is a Robots.txt File and Why Does It Matter to Your School?

Looking to level up your SEO efforts? Learn about the robots.txt file, a small file that tells search engines where they can go within your website.

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Products

How a CRM Saves Your School Time and Money

At Digistorm, we’re all about creating efficiencies that save your school time and money. Learn how a customer relationship manager (CRM) does just that.

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Video Marketing

Upskilling for School Marketers: Filming Basics

Capturing video has never been easier – learn the basics of cinematography to make even better video content for your school.

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Website Development

The Most Important Marketing Tool for Schools

There are many marketing tools that can help schools to reach their goals. In this post, we discuss your most important tool: your school website.

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Marketing Strategy

Should Your School Invest in YouTube Ads?

For many school marketers, the big question when it comes to video marketing is often whether or not Youtube is really a platform that’s worth advertising on? Well, today we’re here to tell you that the answer is Yes!

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Marketing Strategy

Improving School Newsletter Distribution

Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.

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Company

Digi People: Meet Paul, Our Web Developer

Digi People 'at home.' Today we're catching up with Paul, our Web Developer here at Digistorm.

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Marketing Strategy

How to Easily Create Custom Reports in Google Analytics

Understanding your school website’s performance can help you improve your website. Learn how to use Google Analytics to gain deeper insights.

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Products

Digistorm Design: All About App Integration

In this post, we look at the design process behind creating an integrated app that works as a seamless extension of your school brand. Find out more!

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Products

Funnel Feature Roundup: June 2020

We're coming to you with this month's latest and greatest product releases in our school CRM, Funnel.

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Search Engine Optimization

3 Reasons Why Your School Should be Blogging

From a place to share thoughts and opinions to a powerful marketing channel, blogging has developed into a crucial tool for every business, even for schools. Here are three reasons why.

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Enrollments

What Does The Future of School Admissions Look Like?

School admissions processes are ever-changing in today's environment, find out how schools can implement their own learnings and experiences into their future admissions process.

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Products

Funnel and Enrol to Become One, Powerful End-To-End Enrollment Platform

Digistorm's Funnel and Enrol products are migrating into one, powerful enrollment solution for schools – here's everything you need to know.

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Search Engine Optimization

Upskilling for School Marketers: Basic Adobe Video Editing

We’ve put together a complete guide of resources to develop the skills you need to produce high-quality videos, in Adobe Premiere Pro CC.

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Enrollments

CRM vs Spreadsheets: 4 Signs It's Time to Make the Switch

If you've been wrestling with the decision to move to a school CRM, the following four signs will confirm whether it's time for you to make the switch.

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Company

Digi People: Meet Georgie, our Project Coordinator

In this edition of Digi People, we chat with Georgina O'Neale, our Project Coordinator here at Digistorm.

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Marketing Strategy

How to Analyze Your School CRM Data

Learn how to take the huge volume of information contained in your school CRM to create a report that's meaningful to your school board.

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Website Development

Upskilling for School Marketers: Basic Coding

Knowing the basics of HTML and CSS is incredibly valuable because it will make you a more rounded and knowledgable digital marketer.

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Enrollments

Switching to Online Enrollments: What to Expect

Implementing an online enrollment system can be a significant change for school administration. Learn what you can expect when your school shifts to online enrollments.

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Website Development

6 School Website Best Practice Tips

Thinking about implementing a new school website or looking at improving your existing one? Here are 6 best practice tips for your school’s website.

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Graphic Design

Upskilling for School Marketers: Graphic Design

Colors, fonts, and layout – these are the three key elements of design! In this week’s Upskilling for School Marketer’s series, our team of expert designers provides the tools to level up your skills.

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Marketing Strategy

Track Your School’s Digital Marketing in Seconds With These Handy Tools

If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.

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Enrollments

Does Your School Pass The Online Enrollment Test?

In this post, we shine the spotlight on five key aspects of that deliver a more streamlined online enrollment process. Find out how your school measures up!

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Marketing Strategy

How to Work With a Production Company to Create a School Video

If your school is wanting to hire a production company for the first time, it’s hard to know where to start. Take a look at this guide to get the best results when working with professional video production companies.

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Products

Key Benefits of an Integrated School Calendar

School apps are a great way to keep teachers, students and parents engaged. Learn how school app calendars can benefit your school community!

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Marketing Strategy

How to Pivot Your School's Marketing Strategy

It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.

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Marketing Strategy

Upskilling for School Marketers: Content Writing

Great content writing is about more than just good grammar! Learn all the key ingredients like; SEO, keyword research, strategy, and more.

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Marketing Strategy

The Best Virtual Campus Tour Platforms for Schools

Virtual tours create even more opportunities for prospective families to engage with your school in an immersive way without needing to set foot on your campus. 

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Company

Digistorm and TASS: 5 Benefits of Integrating Your Systems

Learn more about Digistorm’s ability to integrate with The Alpha School System (TASS) and 5 ways that the integration can benefit your school!

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Marketing Strategy

Powerful Ways to Encourage More Online Donations For Your School

Many schools rely on donations from alumni and community members for particular endeavours. We’ve shared some ways to encourage online donations to your school.

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Marketing Strategy

Keys to Success: Rolling out New Products for Schools

Building new products that affect multiple areas of your school is only half of the equation. We discuss the keys to a successful software roll-out.

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Search Engine Optimization

Upskilling for School Marketers: Web Analytics

In this week's edition of our Upskilling for School Marketers series, we're tackling web analytics. Great marketers don't just understand their data, they can communicate the results effectively to others too!

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Social Media

Spotlight on Paid Social Media for Schools

Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.

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Products

The Key Role Software Plays in Schools

In this blog post, we discuss the role of software in schools, specifically focusing on Digistorm’s range of software products.

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Marketing Strategy

Google Analytics for Schools: Metrics You Need To Know

In this post, we provide a breakdown of the key metrics that your school should understand and monitor through Google Analytics.

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Website Development

Having a School Website Developed: What to Expect

When you're having a new website developed, it's helpful to know what to expect and what to do at each stage of the process. Learn more in our post!

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Marketing Strategy

Data Storytelling: How to Make Your Reports Meaningful

Data storytelling helps you prepare reports that are easy to understand and encourage your team to act. Learn how to ditch the spreadsheets and tell a story.

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Events

Upskilling For School Marketers: Events Marketing

Learn how to improve your event marketing skills with easy to access online courses.

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Social Media

5 Things to Avoid Doing on Your School’s Twitter

Twitter is one of the most saturated social networks, with over 500 million tweets sent daily. Learn how to get more cut through for tweets from your school.

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Enrollments

Waitlist Management for Schools

Technology has changed the way that schools manage not only their enrollment funnel but also their waiting lists. Learn more about waitlist strategies.

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Social Media

Instagram Stories: Opportunities for Schools

Learn how schools can take advantage of posting unique content using Instagram Stories.

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Marketing Strategy

Using Data to Drive Digital Campaigns for Schools

Understanding the analytics behind your school’s marketing activity can help you to improve your digital efforts. Learn how to build data-driven campaigns.

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Video Marketing

Upskilling for Marketers: Video Marketing

In this guide, we’ll give you the tools and resources to get started in the world of video marketing and develop your own strategy from the ground up.

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Enrollments

Using Demographics Data to Boost Your Admissions Strategy

Find out about demographics data, including how schools gather this information, and how your school can use it to boost your enrollments strategy.

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Customer Relationship Management

How to Build and Manage Your School's Online Reputation

In today's blog we look at the ways in which schools can build their reputation and the steps to take when dealing with negative reviews.

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School Apps

What Is the Right Number of School App Push Notifications?

We explore the right number of app push notifications for your school and the types of content you should send.

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Website Development

Website Design Trends to Watch in 2020

Looking to redesign your school website? We've rounded up the top design trends for 2020.

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Social Media

Upskilling for School Marketers: Social Media

Take your social media marketing skills to the next level with these upskilling courses.

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Email Marketing

Tips for Better Prospective Parent Email Marketing

Email marketing is an effective way to reach and engage with prospective parents. Here are some of our top tips for your email campaigns.

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Company

Digi People: Meet Patrick, Our Support and Implementations Coordinator

Meet Patrick, our Support and Implementations Coordinator here at Digistorm.

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Website Development

Why School Marketers Need to Understand Google Analytics

Learn how you can use Google Analytics to increase your website traffic and performance by measuring and monitoring the correct data.

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Email Marketing

Upskilling for School Marketers: Email Marketing

Email marketing is a favourite acquisition channel for marketers – it's cheap, consistent, and delivers an amazing ROI for your campaigns. Learn how to take your email campaigns to the next level with these courses.

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Website Development

How to Reduce Your School Website Bounce Rate

Having a high bounce rate on your school’s website can be caused by a number of issues. We’ll cover some ways to reduce your school website’s bounce rate.

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Customer Relationship Management

What Does Customer Experience (CX) Look Like in 2020?

In this post, our CX & Implementations Manager, Monica, shares her key insights on the importance of CX and what we can expect from it in a post-COVID-19 world.

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Video Marketing

Content and Tools for Easy School Videos

Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.

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Company

Clipboard for Digistorm App: Our Latest Integration

Introducing the brand-new Digistorm App integration with the extracurricular management system, Clipboard.

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Email Marketing

Email Marketing Practices You Should Be Avoiding

In this post, we share how you can improve your email performance and learn more about what you should avoid doing in your school’s email sends.

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Paid Advertising

Upskilling for School Marketers: Search Engine Marketing (SEM)

Learn how to master search engine marketing (SEM) and deliver an incredible return on investment for your school.

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Marketing Strategy

Direct Mail is Back: Why Schools Should Take Notice

Direct mail is back! In this post, we'll cover why it's responsible for a higher ROI than social media and paid search.

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Video Marketing

Features of a Great School Video

Videos are a powerful method of school marketing. In this post, learn about the aspects of a school video that make it great and see an example from a Digistorm school.

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Social Media

5 Things You’re Doing on Facebook That Are Costing You Followers

Learn how to publish more engaging content in order to connect with your target audience on your school's Facebook page.

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Search Engine Optimization

Upskilling for School Marketers: Search Engine Optimization (SEO)

Having a great website that gets found in Google should always be a marketer's number 1 priority. Find out how school marketers can upskill in SEO this year.

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Website Development

How to Create Online Forms That Convert

Forms are an effective way of capturing important data from your school website. Check out our best practice tips for building online forms that convert.

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Website Development

How to Format Your Blog Post (So It Actually Gets Read)

Learn some of our top tips for formatting that can be used to improve both readability and SEO of school website blogs.

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School Apps

4 Important Questions to Ask When Implementing a School App

Looking at implementing your very own school app? We’ve put together a list of four important questions to ask when getting started to create a product that best suits your community's needs.

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Education Industry

Individual vs. Organisational Thought Leadership in Schools

Learn the difference between individual and organisational thought leadership in schools, and how to incorporate them into your marketing strategy.

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Website Development

How to Ensure Your School Website Shows Up on Google

Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google. 

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School Apps

A Quick Guide to Leveraging School App Notices

Notices are a great way to get the most out of your school’s app. Learn how to publish effective notices with our quick guide.

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School Apps

5 Strategies to Increase Your School App Engagement

Maintaining engagement with your school's community can be challenging. We’ve put together 5 ways to increase the use of your school’s app.

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Events

A Guide to Postponing Your School's Upcoming Events

To protect the health of our communities, tight social-distancing measures have been put in place for the foreseeable future. Here's a quick guide to postponing any upcoming events on your school calendar.

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Products

How to Manage Your School Admissions Process Remotely

Here's how to manage your school's admissions process remotely to maintain personalization for your prospective parents throughout the entire customer journey.

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Social Media

Creative Ways Schools Are Using Social Media to Stay Connected

Here are 5 creative ways schools across Australia are leveraging their social media channels to stay connected and spread joy during the global COVID-19 outbreak.

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Email Marketing

3 Ways to Reduce Email Unsubscribes

One of the key challenges of sending email marketing communications is unsubscribes from your email database. Learn three ways to reduce your unsubscribes.

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Events

Going Virtual: How to Take Any School Event Online

In this post, we'll cover how you can take your in-person events online during a crisis.

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Marketing Strategy

Our Expert Content Creator Spills His Secrets For Creating Engaging Videos

Have you ever wanted to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.

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Website Development

5 Tips for Writing Your Next School Website Photography Brief

Capturing new and engaging photos is an essential part of any school website update. Here are our top 5 tips for creating the perfect school website photography brief.

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Products

Behind the Scenes: Building a Digistorm School App

Behind every great Digistorm App is a talented team of developers and UX/UI designers. Go behind-the-scenes and learn more about our app building process.

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School Apps

How Schools Can Communicate With Parents During a Crisis

When an emergency happens at your school, here's how to ensure your school is ready to send out information quickly and keep parents informed.

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Events

Here's How to Leverage LinkedIn For Your School's Next Event

You've heard of Facebook events, but what about LinkedIn? Learn how to create, share, and promote your next school event on LinkedIn.

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Education Industry

Thought Leadership in the Education Industry

In this post, we're breaking down what it means to be a thought leader and how to become one.

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School Apps

Push Notifications: Are They Effective?

With an abundance of marketing tools available today, push notifications can feel a little 'old school' but here's why they're still effective.

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Company

Digi People: Meet Mark O'Keeffe, Our Senior Full-Stack Developer

Meet Mark (known as MarkO), our full-stack developer. Find out about his journey to Digistorm, lunchroom cooking and a surprising after-work hobby.

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Events

The Ins and Outs of 'Learning Festivals'

'Learning Festivals' have you heard of them? Dive into the ins and outs of what they are and why you might like to consider organising one for your school's next big event.

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Website Development

Effective School Website Navigation

Every element of a school website has an impact on its effectiveness. Find out why your website navigation should be a focus in your school website design.

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Social Media

Quick Guide to Using Hashtags on Social Media

The way in which different social networks use hashtags can vary, so we’ve put together a quick guide for schools on how to use them.

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Website Development

5 Tips for Writing Effective School Website Copy

It doesn't matter how great your website design looks if your copy isn't up to scratch, it's a deal-breaker for prospective parents. Here are our top five tips for writing effective school website copy.

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School Apps

Filling Communication Gaps With a School App

Learn how a school app can help you to overcome the three biggest communication gaps schools face within their community.

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Marketing Strategy

What's a Content Vision and Why Does My School Need One?

What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.

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Products

Understanding Google Analytics for Your School App

Does your school have a Digistorm App? Learn how you can use Google Analytics to understand how your school app is being used.

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Products

How Ambrose Treacy College Streamlined Communication with Digistorm App

Digistorm caught up with Ambrose Treacy College to learn how they've been able to streamline their communication processes with a Digistorm school app.

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Website Development

Understanding A/B Testing for School Websites

Learn more about A/B testing and how it can provide insight into your users and improve the performance of your school website.

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Education Industry

How Digital Transformation Impacts Your School

Digital transformation fast becoming an integral part of school IT, and it's here to stay! Find out what digital transformation is, and how impacts your school.

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Company

Digi People: Meet Deb, Our Lead Designer

Meet Deb, our Lead Designer here at Digistorm. In this interview, we chat with Deb about her journey to becoming a designer, how she swapped selling burritos for working at Digistorm, and what she loves most about working with our team.

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School Apps

5 Ways to Make an Impact With A School App

Here are five ways to better connect your school community with a Digistorm school app.

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Company

We Just Launched Our New Global Office

Digistorm has just launched a brand-new global office in Denver, Colorado! Here's everything you need to know.

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Products

Apple's App Developer Program Is Now Free in Australia

Exciting news for schools with a Digistorm App: Apple's Developer Program is now available at no cost for all accredited educational institutions.

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Customer Relationship Management

Nurturing Prospective Parents: A Guide

Building and maintaining relationships with prospective parents is incredibly important for enrollments. Learn how to effectively nurture parent relationships.

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Marketing Strategy

Setting School Marketing Goals for 2020

Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!

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Products

How Concordia Lutheran College Doubled Online Enrollment Applications with Funnel

We recently sat down with the team at Concordia Lutheran College to learn how they doubled online enrollment applications with Digistorm Funnel.

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Website Development

Optimizing Images for Your School Website

The size and quality of images on your website is important, and can also affect your website speed. Learn how to optimize images for your school’s website.

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School Apps

Mobile Apps vs. Responsive Websites for Schools

We discuss the long-debated question: should your school use a mobile app or a responsive website to capitalise on their school community’s mobile use?

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Education Industry

What Your School Needs to Know About the Notifiable Data Breach Scheme (NDBS)

Heard about the new NDBS, but not sure what to make of it? Here's a run-down of how the Notifiable Data Breach Scheme could affect your school and its operations.

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Products

Tips to Kick-Start Your Digistorm Systems Like a Pro in 2020

Hit the ground running this new year with our list of commonly overlooked 'back to school' items to get your Digistorm systems cleaned up and in gear for 2020.

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Social Media

Four Social Media Management Tools for a Productive 2020

We’ve put together a list of some helpful tools to help you manage, schedule and report on social media marketing for your school.

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Products

The McDonald College Finds Success With Funnel

Digistorm caught up with The McDonald College to learn how Funnel has helped the school's enrollment and admissions process.

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Company

Digi People: Meet Jamie, Our Senior Account Executive

We chat to Jamie, Digistorm's Senior Account Executive about his journey to Sales, his childhood hero and his favorite part about working at Digistorm.

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Marketing Strategy

Our Top 5 Reads of 2019 (Voted By You)

Get your new year goals on track with our top five most-read blog posts of 2019.

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Website Development

Your School Website is Live. What's Next?

So you’ve been working through your website project and it’s coming close to completion. Our latest article lets you know what you can expect to happen next.

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Website Development

The Importance of Information Architecture

The way that your website content is structured can have a significant impact on the way your website visitors behave and whether or not they convert.

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Company

Digistorm's 2019 Highlights

The new decade has officially arrived! But before we dive in, let's take a look back at Digistorm's top highlights for 2019!

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Marketing Strategy

How to Build the Ultimate Content Calendar for Your School

From social media to blog posts and even website updates, keep your school’s content on track with a school content calendar. Learn how to get yours right.

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Enrollments

Using Lead Scoring to Speed Up Your School’s Admissions Process

Determining who your school's 'ideal applicants' are can be a time-consuming process but lead scoring can help! Learn how to implement lead scoring in your enrollments.

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Enrollments

Reducing the School Equivalent of Cart Abandonment

Learn more about methods for reducing the abandonment of online enrollment or registration on school websites.

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Customer Relationship Management

Six Ways to Improve School Relationships With Parents

Relationships are incredibly important to gaining and retaining K-12 school enrollments. Learn 6 strategies for improving parent relationships.

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Social Media

New Facebook Post Ideas for the New Year

As we kick off a new year, we thought we’d throw around some new ideas for creative and engaging school Facebook posts.

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Email Marketing

4 Common School Emails That Should Be Automated

Learn how to streamline your communication, boost engagement, and gain hours of your day back with email automation.

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Social Media

The Best Time to Post on Facebook (Backed By Data)

Learn how to find out the time of day that works best for your school’s Facebook posts and make the most of your social media marketing strategy.

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Website Development

The Difference Between UX and UI (And Why They’re so Important)

When reading about the composition of websites, you may come across the terms ‘UX’ and ‘UI’. We’ll define them and explain why they’re important to your school.

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Company

Digi People: Meet Heather, Our Marketing Manager

Introducing, Heather Venz! Our Marketing Manager here at Digistorm.

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Marketing Strategy

Omni-Channel vs Multi-Channel Marketing Explained

In this post, we break down what omni-channel marketing is, how it differs from multi-channel marketing and whether we think it's worth switching up your digital marketing strategy.

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Enrollments

The 3 Key Features of a Great 'Letter of Offer'

Want to learn how you can get those enrollments over the line? In this post, we're breaking down the three key features of a great 'letter of offer'.

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Paid Advertising

A Beginner's Guide to SEO vs. SEM

Search engine optimisation (SEO) and search engine marketing (SEM) are two common terms in school marketing strategy. Find out the difference in this post.

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Marketing Strategy

5 Time-Saving Ideas for Your Marketing Team

63% of school marketers report that their biggest marketing challenge is lack of time. Here are 5 time-saving initiatives for your team this year.

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Company

Digi People: Meet Chris Love, Our Software and Implementation Developer

Introducing Chris Love! Our Software and Implementation Developer at Digistorm.

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Email Marketing

How to Increase Opens and Clicks on Your School Newsletter

The school newsletter is an important part of school communication, so if parents aren’t engaging, they miss out on crucial information. Here's how to ensure your newsletter actually gets read.

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Company

Highlights From Hackstrom 2019: Our First-Ever Hackathon

We recently ran our first-ever hackathon right here at Digistorm HQ. In this post, we cover some of the highlights and announce the winners of Hackstrom 2019!

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Events

How to Run a Charity Event at Your School (And Maximise Donations)

We know that running a charity event (especially at schools) is hard work but can also be extremely rewarding. Get inspired by these four steps to running your next school charity event.

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Social Media

Ideas for School Social Content Over the Break

When it gets quiet over the school break, it can be challenging for marketers to keep posting fresh social media content. Here’s a helping hand!

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Social Media

How to Plan and Run a Successful Social Media Campaign

Are you on the lookout for new ways to shake things up on your social media channels? Learn how to create and deliver a successful social media campaign with our step-by-step guide.

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Enrollments

How to Attract and Engage Millennial Parents

The next generation of parents is here: meet the Millennials. In this post, we cover four key areas to consider to attract Millennials to your school.

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Company

Digi People: Meet Monica, Our Customer Experience and Implementation Specialist

Introducing Monica! Our Customer Experience and Implementations Specialist here at Digistorm.

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Social Media

Maximizing the Reach of Your Facebook Posts

Increasing your school’s post organic reach on Facebook can be challenging. Here are a few tips that can help you boost your Facebook post distribution.

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Marketing Strategy

Shake Up Your Marketing and Enrollment Strategies with These 5 Tips

Five learnings on challenges and innovation from our first-ever Perth marketing and enrollments meetup.

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Products

Why We Focus on Integration

At Digistorm, we’re continuing to search for powerful integration partners. Learn more about why integrations are a focus for us and how we’re improving school outcomes.

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Company

Digi People: Meet Gus, Our Lead Developer

We can't wait to introduce you to the friendly experts behind Digistorm. In the post, we'll introduce you to Gus, our Lead Developer.

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Social Media

How to Write the Perfect Captions for Your School’s Social Media

Along with finding eye-catching imagery or video, crafting the perfect caption for your social media post is key. Here's our guide to writing captions that hit the mark.

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Search Engine Optimization

5 Easy Ways to Drive More Traffic to Your School’s Blog Posts

Looking to get more visibility for your school blog? Read our five quick and easy SEO tips to drive more traffic to your next blog post.

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Marketing Strategy

3 Personalization Case Studies That Make an Impact

We've put together three case studies on marketing personalization that make a big impact, and how your school can follow their example.

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Social Media

A School Marketer’s Guide to Marketing Automation

Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.

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Search Engine Optimization

20 Blog Post Ideas Your School Community Will Actually Want to Read

It's easy to let your blog habits go a bit stale, which is why we've come up with some exciting new ideas! Here are 20 creative blog topics for your school.

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Marketing Strategy

What Is a USP and Why Is It Important to Your School?

Your school’s digital marketing strategy should start with understanding and effectively communicating your unique selling proposition (USP). Learn more in this post.

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Education Industry

How Chatbots Are Being Used in Education

Chatbots, Messenger Bots, Facebook Messenger - everyone is using them! In today's blog, we look at why chatbots are such a helpful tool for schools.

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Marketing Strategy

5 Marketing Stats That Will Affect Your School in 2019 (and What to Do About Them)

Not sure where to focus your marketing efforts in 2019? Check out our updated statistics to consider when you plan your strategy this year.

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Social Media

User Generated Content: Why It's Important for Schools

Learn why the content that is created by your school community is so important to your school’s social media marketing strategy, and how to find it!

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Marketing Strategy

What Does the ‘Ordinary’ Aussie Family Really Look Like in 2019?

What does the 'ordinary' Aussie family really look like in 2019? In this post, we unpack how schools can leverage CRM data to better communicate with prospective families.

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Email Marketing

5 Key Learnings on Email Marketing Opportunities and Trends

What does the future hold for email marketing? Here are our five key learnings on opportunities, trends and engagement from the Interactive Minds workshop.

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Website Development

Key Design Principles for Your School Website

If you're looking to revamp your school website, check out these key design principles from our lead designer first!

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Events

Planning a School Event? Here’s How to Market It

Your ultimate guide to generating buzz and increasing your attendance at your next school event.

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Social Media

Instagram Tips for Schools

Discover how your school can use Instagram to connect with your school community, engage prospective families and visually share your values.

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Social Media

A School Marketer’s Guide to Facebook Custom Audiences

Learn how to unlock the full potential of Facebook Advertising with our school marketer's guide to Custom Audiences.

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Enrollments

The Top 3 Enrollment Roadblocks Every School Faces (and How to Solve Them)

Take a close look at the top three roadblocks all schools face when it comes to online enrollments and get guidance on how to solve them.

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Marketing Strategy

Here’s Why Live Video Is Still Relevant for Schools in 2019

Wondering if live video is still a worthwhile digital marketing tactic for your school? We're here to tell you why it's more relevant now than ever before.

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Marketing Strategy

Brand Guidelines and Why They're Important for Your School

Learn how to create effective brand guidelines and find out why they are important for your school’s marketing and communication strategies.

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Enrollments

Working Your Database to Leverage Enrollments

In this guide, we look at your school database through a marketing lens to walk through the steps to best leverage enrollments.

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Email Marketing

How to Segment Your School’s Marketing Emails and Boost Enrollments

Learn how segmenting your school’s email marketing lists can result in more successful enrollment marketing campaigns.

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Enrollments

We Sat Down With Admissions Staff From 6 Different Schools. Here's What We Learned.

We sat down with admissions staff from six Queensland schools to learn about their key challenges, here are our key takeaways.

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Website Development

Why Your School’s Webpage Load Time Could Be Costing You Enrollments

Slow webpage load time is a blind spot for many school websites and a key contributor to high bounce rates. Find out how your school stacks up.

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Search Engine Optimization

How to Get Your School Ready for Voice Search

With smart tech on the rise, it's predicted that by 2020, 50 per cent of all online searches will be driven by voice search. Is your school ready?

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Enrollments

5 Reasons to Take Your School's Enrollment Process Digital

Focused on increasing enrollments and removing barriers for prospective parents? Learn how your school can benefit from an online enrollment portal.

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Marketing Strategy

Four Key Learnings From the Interactive Minds Digital Summit 2019

As marketers, it's important to keep ahead of the curve of digital trends and best practice. In this post, we'll share four key learnings from the 2019 Interactive Minds Digital Summit.

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Enrollments

Changing the Way Schools Think About Enrollments

We are seeing a fundamental shift in the way that enrollments are captured, converted and managed. Learn how your school should be evolving.

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Enrollments

6 Blogging Tips to Drive New School Enrollments

Your blog may have more power for encouraging new enrollments than you might think. Learn how to take your blog to the next level with these six tips.

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Paid Advertising

Get Started With Google Ads for Your School

Learn how to get your school's message in front of prospective parents quickly with Google Ads.

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Social Media

Setting Goals for Your Social Media Presence

Learn how setting goals for your school's social media presence can help to prove value and drive key business objectives.

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Marketing Strategy

Steps to Creating a School Digital Marketing Plan

Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.

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Social Media

Why Your School Needs Facebook Business Manager

Learn how to centralise and streamline your school's Facebook marketing efforts with Facebook Business Manager.

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Social Media

LinkedIn for Schools: How to Grow and Engage your School Community

In this article, we cover everything you need to know about leveraging LinkedIn to grow your school community.

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Marketing Strategy

The 3 Things Parents Expect From Your School Marketing

Discover the 3 big things all parents expect from your school marketing and the initiatives that will help you to exceed their expectations.

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Marketing Strategy

How to Measure Your School's NPS

Net Promotor Score, or NPS is a great tool that schools can use to keep the pulse on their community's satisfaction levels. Find out how to measure your school's NPS.

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Search Engine Optimization

How Do I Know If I’ve Chosen the Right Keyword for My Blog Post?

Not sure if you've chosen the right keywords to optimize your blog post? We've got you covered with six tips to boost your SEO ranking.

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Enrollments

Spotlight on CRMs: Why Your School Needs One

Learn more about how a Customer Relationship Management (CRM) system can revolutionise the way your school manages relationships and drives enrollments.

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Website Development

Creating CTAs for Your School Website

Whether you're redesigning your school website or starting fresh, nailing your website CTAs are key to converting prospective parents into enrollments.

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Marketing Strategy

Which Inbound Marketing Tactics Are Best for Your School?

The hype around inbound marketing isn't going away any time soon — and with good reason. Learn which inbound marketing tactics are best for your school.

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Search Engine Optimization

How to Use Internal and External Links in Your School's Blog Posts

Want to take your school blog to the next level? Learn how using internal and external links can foster good SEO and boost your content ranking.

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Enrollments

Understanding Lead Nurturing in Schools

Find out how lead nurturing is defined and how it can be applied to K-12 school marketing to improve relationships and increase enrollments.

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Education Industry

Four Inspiring TED Talks for Passionate Educators

Just in case you're in need of some motivation, here are four of our all-time favourite TED Talks from some of the most inspirational educators across the globe.

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Enrollments

Understanding the Enrollment Customer Journey

We explain what a customer journey is for a school and how understanding it can improve your school’s online marketing.

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Marketing Strategy

5 Excellent Networks to Share Your School's Blog Content

When you're particularly proud of a piece of content, you should shout it from the rooftops! Thankfully, these sites and platforms exist — here are five excellent networks to share your school's blog content.

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