How to Create Quality Videos on Your Smartphone
No matter how big or small your marketing budget is, you can create industry-grade video content entirely on your smartphone!
No matter how big or small your marketing budget is, you can create industry-grade video content entirely on your smartphone!
Hear from Digistorm designer, Ava, on how the team updated branding for the Calrossy Anglican School app.
Schools generally collect data through forms on their website for a particular purpose, however this article explores other ways in which it can be used.
Here's everything your school needs to know about Google's new algorithm update: page experience.
The ‘About Us’ page on any website can have a significant impact upon viewers. Learn how to write impactful web copy for your school’s ‘About Us’ page.
Meet Holly, our Office Manager here at Digistorm.
One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.
We're serving up this month's latest and greatest product releases in our school CRM, Funnel.
Want to boost attendance at your school open day this year? We'll show you how to do it.
Email marketing creates amazing uplift for businesses and can be applied to your school's strategy too. Here are 5 of the most relevant email marketing stats worth paying attention to this year.
These are the 5 key video marketing metrics your school should be tracking for campaign success!
Due to the flow-on effects of COVID-19 your marketing team may even be preparing to operate with more limited funds or a smaller team than you've had previously. Here's where to begin!
Explore the Montrose Bay High School app and learn how the Digistorm Design team created it for one-hand usage with finger-friendliness in mind.
Webinars are a key part of great school marketing strategies. In this post, we walk you through four elements to produce an engaging school webinar.
As schools begin to re-introduce events it's important to understand how to appropriately market the event and implement any new event procedures.
Learn how to quickly and easily use your school’s marketing budget to reach more people by boosting a Facebook post.
In this post, we discuss how emails can be used within the enrollment funnel. Find out how your school can increase conversions through email!
While offering a strong call to action on your school’s website can be an effective driver of online enrollments, learn how social media can be used to boost conversions.
Learn the true meaning of product or system integration and how it can make school software even more powerful.
Video can be a powerful way to share messages, branding and information about your school. In this blog post, learn whether school websites should contain video.
Deciding whether to start marketing on TikTok? In this post, we'll run you through the four things school marketers need to consider first!
We believe that design is not just about how things look, but how they work! In this post, we take a closer look at how this applies to our Digistorm school apps.
Looking to level up your SEO efforts? Learn about the robots.txt file, a small file that tells search engines where they can go within your website.
At Digistorm, we’re all about creating efficiencies that save your school time and money. Learn how a customer relationship manager (CRM) does just that.
Capturing video has never been easier – learn the basics of cinematography to make even better video content for your school.
There are many marketing tools that can help schools to reach their goals. In this post, we discuss your most important tool: your school website.
For many school marketers, the big question when it comes to video marketing is often whether or not Youtube is really a platform that’s worth advertising on? Well, today we’re here to tell you that the answer is Yes!
Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.
Digi People 'at home.' Today we're catching up with Paul, our Web Developer here at Digistorm.
Understanding your school website’s performance can help you improve your website. Learn how to use Google Analytics to gain deeper insights.
In this post, we look at the design process behind creating an integrated app that works as a seamless extension of your school brand. Find out more!
We're coming to you with this month's latest and greatest product releases in our school CRM, Funnel.
From a place to share thoughts and opinions to a powerful marketing channel, blogging has developed into a crucial tool for every business, even for schools. Here are three reasons why.
School admissions processes are ever-changing in today's environment, find out how schools can implement their own learnings and experiences into their future admissions process.
Digistorm's Funnel and Enrol products are migrating into one, powerful enrollment solution for schools – here's everything you need to know.
We’ve put together a complete guide of resources to develop the skills you need to produce high-quality videos, in Adobe Premiere Pro CC.
If you've been wrestling with the decision to move to a school CRM, the following four signs will confirm whether it's time for you to make the switch.
In this edition of Digi People, we chat with Georgina O'Neale, our Project Coordinator here at Digistorm.
Learn how to take the huge volume of information contained in your school CRM to create a report that's meaningful to your school board.
Knowing the basics of HTML and CSS is incredibly valuable because it will make you a more rounded and knowledgable digital marketer.
Implementing an online enrollment system can be a significant change for school administration. Learn what you can expect when your school shifts to online enrollments.
Thinking about implementing a new school website or looking at improving your existing one? Here are 6 best practice tips for your school’s website.
Colors, fonts, and layout – these are the three key elements of design! In this week’s Upskilling for School Marketer’s series, our team of expert designers provides the tools to level up your skills.
If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.
In this post, we shine the spotlight on five key aspects of that deliver a more streamlined online enrollment process. Find out how your school measures up!
If your school is wanting to hire a production company for the first time, it’s hard to know where to start. Take a look at this guide to get the best results when working with professional video production companies.
School apps are a great way to keep teachers, students and parents engaged. Learn how school app calendars can benefit your school community!
It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.
Great content writing is about more than just good grammar! Learn all the key ingredients like; SEO, keyword research, strategy, and more.
Virtual tours create even more opportunities for prospective families to engage with your school in an immersive way without needing to set foot on your campus.
Learn more about Digistorm’s ability to integrate with The Alpha School System (TASS) and 5 ways that the integration can benefit your school!
Many schools rely on donations from alumni and community members for particular endeavours. We’ve shared some ways to encourage online donations to your school.
Building new products that affect multiple areas of your school is only half of the equation. We discuss the keys to a successful software roll-out.
In this week's edition of our Upskilling for School Marketers series, we're tackling web analytics. Great marketers don't just understand their data, they can communicate the results effectively to others too!
Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.
In this blog post, we discuss the role of software in schools, specifically focusing on Digistorm’s range of software products.
In this post, we provide a breakdown of the key metrics that your school should understand and monitor through Google Analytics.
When you're having a new website developed, it's helpful to know what to expect and what to do at each stage of the process. Learn more in our post!
Data storytelling helps you prepare reports that are easy to understand and encourage your team to act. Learn how to ditch the spreadsheets and tell a story.
Learn how to improve your event marketing skills with easy to access online courses.
Twitter is one of the most saturated social networks, with over 500 million tweets sent daily. Learn how to get more cut through for tweets from your school.
Technology has changed the way that schools manage not only their enrollment funnel but also their waiting lists. Learn more about waitlist strategies.
Learn how schools can take advantage of posting unique content using Instagram Stories.
Understanding the analytics behind your school’s marketing activity can help you to improve your digital efforts. Learn how to build data-driven campaigns.
In this guide, we’ll give you the tools and resources to get started in the world of video marketing and develop your own strategy from the ground up.
Find out about demographics data, including how schools gather this information, and how your school can use it to boost your enrollments strategy.
In today's blog we look at the ways in which schools can build their reputation and the steps to take when dealing with negative reviews.
We explore the right number of app push notifications for your school and the types of content you should send.
Looking to redesign your school website? We've rounded up the top design trends for 2020.
Take your social media marketing skills to the next level with these upskilling courses.
Email marketing is an effective way to reach and engage with prospective parents. Here are some of our top tips for your email campaigns.
Meet Patrick, our Support and Implementations Coordinator here at Digistorm.
Learn how you can use Google Analytics to increase your website traffic and performance by measuring and monitoring the correct data.
Email marketing is a favourite acquisition channel for marketers – it's cheap, consistent, and delivers an amazing ROI for your campaigns. Learn how to take your email campaigns to the next level with these courses.
Having a high bounce rate on your school’s website can be caused by a number of issues. We’ll cover some ways to reduce your school website’s bounce rate.
In this post, our CX & Implementations Manager, Monica, shares her key insights on the importance of CX and what we can expect from it in a post-COVID-19 world.
Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.
Introducing the brand-new Digistorm App integration with the extracurricular management system, Clipboard.
In this post, we share how you can improve your email performance and learn more about what you should avoid doing in your school’s email sends.
Learn how to master search engine marketing (SEM) and deliver an incredible return on investment for your school.
Direct mail is back! In this post, we'll cover why it's responsible for a higher ROI than social media and paid search.
Videos are a powerful method of school marketing. In this post, learn about the aspects of a school video that make it great and see an example from a Digistorm school.
Learn how to publish more engaging content in order to connect with your target audience on your school's Facebook page.
Having a great website that gets found in Google should always be a marketer's number 1 priority. Find out how school marketers can upskill in SEO this year.
Forms are an effective way of capturing important data from your school website. Check out our best practice tips for building online forms that convert.
Learn some of our top tips for formatting that can be used to improve both readability and SEO of school website blogs.
Looking at implementing your very own school app? We’ve put together a list of four important questions to ask when getting started to create a product that best suits your community's needs.
Learn the difference between individual and organisational thought leadership in schools, and how to incorporate them into your marketing strategy.
Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google.
Notices are a great way to get the most out of your school’s app. Learn how to publish effective notices with our quick guide.
Maintaining engagement with your school's community can be challenging. We’ve put together 5 ways to increase the use of your school’s app.
To protect the health of our communities, tight social-distancing measures have been put in place for the foreseeable future. Here's a quick guide to postponing any upcoming events on your school calendar.
Here's how to manage your school's admissions process remotely to maintain personalization for your prospective parents throughout the entire customer journey.
Here are 5 creative ways schools across Australia are leveraging their social media channels to stay connected and spread joy during the global COVID-19 outbreak.
One of the key challenges of sending email marketing communications is unsubscribes from your email database. Learn three ways to reduce your unsubscribes.
In this post, we'll cover how you can take your in-person events online during a crisis.
Have you ever wanted to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.
Capturing new and engaging photos is an essential part of any school website update. Here are our top 5 tips for creating the perfect school website photography brief.
Behind every great Digistorm App is a talented team of developers and UX/UI designers. Go behind-the-scenes and learn more about our app building process.
When an emergency happens at your school, here's how to ensure your school is ready to send out information quickly and keep parents informed.
You've heard of Facebook events, but what about LinkedIn? Learn how to create, share, and promote your next school event on LinkedIn.
In this post, we're breaking down what it means to be a thought leader and how to become one.
With an abundance of marketing tools available today, push notifications can feel a little 'old school' but here's why they're still effective.
Meet Mark (known as MarkO), our full-stack developer. Find out about his journey to Digistorm, lunchroom cooking and a surprising after-work hobby.
'Learning Festivals' have you heard of them? Dive into the ins and outs of what they are and why you might like to consider organising one for your school's next big event.
Every element of a school website has an impact on its effectiveness. Find out why your website navigation should be a focus in your school website design.
The way in which different social networks use hashtags can vary, so we’ve put together a quick guide for schools on how to use them.
It doesn't matter how great your website design looks if your copy isn't up to scratch, it's a deal-breaker for prospective parents. Here are our top five tips for writing effective school website copy.
Learn how a school app can help you to overcome the three biggest communication gaps schools face within their community.
What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.
Does your school have a Digistorm App? Learn how you can use Google Analytics to understand how your school app is being used.
Digistorm caught up with Ambrose Treacy College to learn how they've been able to streamline their communication processes with a Digistorm school app.
Learn more about A/B testing and how it can provide insight into your users and improve the performance of your school website.
Digital transformation fast becoming an integral part of school IT, and it's here to stay! Find out what digital transformation is, and how impacts your school.
Meet Deb, our Lead Designer here at Digistorm. In this interview, we chat with Deb about her journey to becoming a designer, how she swapped selling burritos for working at Digistorm, and what she loves most about working with our team.
Here are five ways to better connect your school community with a Digistorm school app.
Digistorm has just launched a brand-new global office in Denver, Colorado! Here's everything you need to know.
Exciting news for schools with a Digistorm App: Apple's Developer Program is now available at no cost for all accredited educational institutions.
Building and maintaining relationships with prospective parents is incredibly important for enrollments. Learn how to effectively nurture parent relationships.
Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!
We recently sat down with the team at Concordia Lutheran College to learn how they doubled online enrollment applications with Digistorm Funnel.
The size and quality of images on your website is important, and can also affect your website speed. Learn how to optimize images for your school’s website.
We discuss the long-debated question: should your school use a mobile app or a responsive website to capitalise on their school community’s mobile use?
Heard about the new NDBS, but not sure what to make of it? Here's a run-down of how the Notifiable Data Breach Scheme could affect your school and its operations.
Hit the ground running this new year with our list of commonly overlooked 'back to school' items to get your Digistorm systems cleaned up and in gear for 2020.
We’ve put together a list of some helpful tools to help you manage, schedule and report on social media marketing for your school.
Digistorm caught up with The McDonald College to learn how Funnel has helped the school's enrollment and admissions process.
We chat to Jamie, Digistorm's Senior Account Executive about his journey to Sales, his childhood hero and his favorite part about working at Digistorm.
Get your new year goals on track with our top five most-read blog posts of 2019.
So you’ve been working through your website project and it’s coming close to completion. Our latest article lets you know what you can expect to happen next.
The way that your website content is structured can have a significant impact on the way your website visitors behave and whether or not they convert.
The new decade has officially arrived! But before we dive in, let's take a look back at Digistorm's top highlights for 2019!
From social media to blog posts and even website updates, keep your school’s content on track with a school content calendar. Learn how to get yours right.
Determining who your school's 'ideal applicants' are can be a time-consuming process but lead scoring can help! Learn how to implement lead scoring in your enrollments.
Learn more about methods for reducing the abandonment of online enrollment or registration on school websites.
Relationships are incredibly important to gaining and retaining K-12 school enrollments. Learn 6 strategies for improving parent relationships.
As we kick off a new year, we thought we’d throw around some new ideas for creative and engaging school Facebook posts.
Learn how to streamline your communication, boost engagement, and gain hours of your day back with email automation.
Learn how to find out the time of day that works best for your school’s Facebook posts and make the most of your social media marketing strategy.
When reading about the composition of websites, you may come across the terms ‘UX’ and ‘UI’. We’ll define them and explain why they’re important to your school.
Introducing, Heather Venz! Our Marketing Manager here at Digistorm.
In this post, we break down what omni-channel marketing is, how it differs from multi-channel marketing and whether we think it's worth switching up your digital marketing strategy.
Want to learn how you can get those enrollments over the line? In this post, we're breaking down the three key features of a great 'letter of offer'.
Search engine optimisation (SEO) and search engine marketing (SEM) are two common terms in school marketing strategy. Find out the difference in this post.
63% of school marketers report that their biggest marketing challenge is lack of time. Here are 5 time-saving initiatives for your team this year.
Introducing Chris Love! Our Software and Implementation Developer at Digistorm.
The school newsletter is an important part of school communication, so if parents aren’t engaging, they miss out on crucial information. Here's how to ensure your newsletter actually gets read.
We recently ran our first-ever hackathon right here at Digistorm HQ. In this post, we cover some of the highlights and announce the winners of Hackstrom 2019!
We know that running a charity event (especially at schools) is hard work but can also be extremely rewarding. Get inspired by these four steps to running your next school charity event.
When it gets quiet over the school break, it can be challenging for marketers to keep posting fresh social media content. Here’s a helping hand!
Are you on the lookout for new ways to shake things up on your social media channels? Learn how to create and deliver a successful social media campaign with our step-by-step guide.
The next generation of parents is here: meet the Millennials. In this post, we cover four key areas to consider to attract Millennials to your school.
Introducing Monica! Our Customer Experience and Implementations Specialist here at Digistorm.
Increasing your school’s post organic reach on Facebook can be challenging. Here are a few tips that can help you boost your Facebook post distribution.
Five learnings on challenges and innovation from our first-ever Perth marketing and enrollments meetup.
At Digistorm, we’re continuing to search for powerful integration partners. Learn more about why integrations are a focus for us and how we’re improving school outcomes.
We can't wait to introduce you to the friendly experts behind Digistorm. In the post, we'll introduce you to Gus, our Lead Developer.
Along with finding eye-catching imagery or video, crafting the perfect caption for your social media post is key. Here's our guide to writing captions that hit the mark.
Looking to get more visibility for your school blog? Read our five quick and easy SEO tips to drive more traffic to your next blog post.
We've put together three case studies on marketing personalization that make a big impact, and how your school can follow their example.
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
It's easy to let your blog habits go a bit stale, which is why we've come up with some exciting new ideas! Here are 20 creative blog topics for your school.
Your school’s digital marketing strategy should start with understanding and effectively communicating your unique selling proposition (USP). Learn more in this post.
Chatbots, Messenger Bots, Facebook Messenger - everyone is using them! In today's blog, we look at why chatbots are such a helpful tool for schools.
Not sure where to focus your marketing efforts in 2019? Check out our updated statistics to consider when you plan your strategy this year.
Learn why the content that is created by your school community is so important to your school’s social media marketing strategy, and how to find it!
What does the 'ordinary' Aussie family really look like in 2019? In this post, we unpack how schools can leverage CRM data to better communicate with prospective families.
What does the future hold for email marketing? Here are our five key learnings on opportunities, trends and engagement from the Interactive Minds workshop.
If you're looking to revamp your school website, check out these key design principles from our lead designer first!
Your ultimate guide to generating buzz and increasing your attendance at your next school event.
Discover how your school can use Instagram to connect with your school community, engage prospective families and visually share your values.
Learn how to unlock the full potential of Facebook Advertising with our school marketer's guide to Custom Audiences.
Take a close look at the top three roadblocks all schools face when it comes to online enrollments and get guidance on how to solve them.
Wondering if live video is still a worthwhile digital marketing tactic for your school? We're here to tell you why it's more relevant now than ever before.
Learn how to create effective brand guidelines and find out why they are important for your school’s marketing and communication strategies.
In this guide, we look at your school database through a marketing lens to walk through the steps to best leverage enrollments.
Learn how segmenting your school’s email marketing lists can result in more successful enrollment marketing campaigns.
We sat down with admissions staff from six Queensland schools to learn about their key challenges, here are our key takeaways.
Slow webpage load time is a blind spot for many school websites and a key contributor to high bounce rates. Find out how your school stacks up.
With smart tech on the rise, it's predicted that by 2020, 50 per cent of all online searches will be driven by voice search. Is your school ready?
Focused on increasing enrollments and removing barriers for prospective parents? Learn how your school can benefit from an online enrollment portal.
As marketers, it's important to keep ahead of the curve of digital trends and best practice. In this post, we'll share four key learnings from the 2019 Interactive Minds Digital Summit.
We are seeing a fundamental shift in the way that enrollments are captured, converted and managed. Learn how your school should be evolving.
Your blog may have more power for encouraging new enrollments than you might think. Learn how to take your blog to the next level with these six tips.
Learn how to get your school's message in front of prospective parents quickly with Google Ads.
Learn how setting goals for your school's social media presence can help to prove value and drive key business objectives.
Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.
Learn how to centralise and streamline your school's Facebook marketing efforts with Facebook Business Manager.
In this article, we cover everything you need to know about leveraging LinkedIn to grow your school community.
Discover the 3 big things all parents expect from your school marketing and the initiatives that will help you to exceed their expectations.
Net Promotor Score, or NPS is a great tool that schools can use to keep the pulse on their community's satisfaction levels. Find out how to measure your school's NPS.
Not sure if you've chosen the right keywords to optimize your blog post? We've got you covered with six tips to boost your SEO ranking.
Learn more about how a Customer Relationship Management (CRM) system can revolutionise the way your school manages relationships and drives enrollments.
Whether you're redesigning your school website or starting fresh, nailing your website CTAs are key to converting prospective parents into enrollments.
The hype around inbound marketing isn't going away any time soon — and with good reason. Learn which inbound marketing tactics are best for your school.
Want to take your school blog to the next level? Learn how using internal and external links can foster good SEO and boost your content ranking.
Find out how lead nurturing is defined and how it can be applied to K-12 school marketing to improve relationships and increase enrollments.
Just in case you're in need of some motivation, here are four of our all-time favourite TED Talks from some of the most inspirational educators across the globe.
We explain what a customer journey is for a school and how understanding it can improve your school’s online marketing.
When you're particularly proud of a piece of content, you should shout it from the rooftops! Thankfully, these sites and platforms exist — here are five excellent networks to share your school's blog content.