Case Studies

Enabling school enrolment growth with Funnel

September 14, 2021

Starting as a small Lutheran college in 1895, Immanuel College has grown into one of Adelaide’s premier private schools, marking 125 years of education in 2020. The college is a co-educational boarding school with approximately 1800 students and a strong international program. 

Steve Blight is the Director of Community Relations and Development at Immanuel College. Working within an integrated role, Steve looks after several key areas, including marketing, enrolment, engagement, alumni, and the college’s internal program. In this case study, Steve describes his experience in moving from a completely paper-based enrolments process to Digistorm’s school CRM, Funnel.

 

Switching from paper to digital 

Before Funnel, Steve says that Immanuel College was totally reliant on paper for managing the enrolment process. Although an internal database was available, it wasn’t able to deliver the needed capabilities to efficiently track and manage new enquiries from prospective families or deliver advanced reporting and analytics. 

“We were trying hard to move to a paperless process, right from enquiry through to enrolment. We were also looking for solid reporting on our numbers.”

As a prestigious school of its size, Steve knew there was a need to change and find a solution that would enable Immanuel College to grow well into the future. Enter: Funnel. 

“We looked at a range of options and found that Funnel provided a flexible solution that would allow us to drive customer relationship management.”

 

Game-changing features

Steve says Funnel is now used every hour of every day, and across multip teams in the school. He notes some most-loved features, such as reports, integrated forms, and automations. Funnel reports now allow Steve to deep-dive into the numbers, understand lead conversion rates, and get a better understanding of where leads might be dropping off within the college’s enrolment pipeline.

After discovering Funnel automations, Steve says this feature could change the way school’s manage their enrolment processes.

“I think it’s a real game-changer for the enrolments process. From as simple as being able to automate birthday wishes to a future student, right through to sending internal email when an application fee has been paid or re-engaging families.”

Has Funnel sparked your interest? Talk to our friendly team about a no-pressure product walk-through to see how Funnel can transform your school’s enrolment process.