5 Reasons to Take Your School's Enrollment Process DigitalJuly 22, 2019
Nowadays, we live the majority of our lives online and we expect all of our digital experiences to be simple, intuitive and user-friendly — so why should your school's enrollment process be any different? In this post, we're going to dive into our top five reasons why you need to take your school's enrollment process digital.
1. It creates a better user experience
Are you noticing that prospective parents are dropping off during the enrollment process but aren't sure what to do? We’ll let you in on a little secret, it all starts with creating a great user experience. If you want to stop prospective parents slipping through the cracks, you'll need to focus on removing any barriers that might be getting in the way — such as clunky, time-consuming enrollment processes.
The enrollments process has changed, and schools need to change their thinking in response.
To find out more, read our post Changing the Way Schools Think About Enrollments
Start by examining what your school's current process looks like, what are the steps involved? Are parents required to download PDF documents, handwrite information, and manually scan it back to you? Those are a lot of steps and your goal should be to reduce the effort it takes to enroll, not increase it. If you want to improve enrollment completion rates while creating a better experience for parents, consider taking your process digital with an online enrollment portal.
Digistorm’s ENROL for example provides parents with a digital, mobile-responsive form that can be completed on the go at a time and place that suits them. The form captures and saves information as they go and allows parents to easily upload required documents directly from their mobile or computer, making the process simple! While an online enrollment portal is great for parents, there are plenty of perks for your school too — like streamlining your manual data entry.
2. Streamline your manual processes
Did you know that 40 per cent of workers say at least a quarter of their workweek is taken up by repetitive tasks? Let’s take a moment to think about this in the context of your school — what manual tasks are taking up your valuable time and resources? If we were to take a guess, we'd say manual data entry would be on the list.
Does your current enrollment process leave you drowning in a sea of spreadsheets? Having to keep track of new enrollments through manual data entry not only time-consuming, but it's also a huge risk to your data's integrity. An online enrollment portal allows you to automate this process and reclaim hours of your back, leaving time for more important and creative tasks.
Streamlining your data entry and keeping everything centralised is definitely a major perk of implementing an online enrollment portal, but how would you also like to never have to chase parents up for application fees again? ENROL integrates with leading financial providers, enabling you to add a payment gateway to your online enrollment form so that you can streamline the entire process from start to finish.
3. Improve your data integrity
Your database is your ‘golden ticket’ to capturing, nurturing and engaging prospective and current parents, so it’s essential to ensure that your data is accurate. As we touched on earlier, collecting enrollment data through a handwritten PDF document isn't always going to end in 100 per cent accuracy. We're only human and of course, we humans make mistakes but when it comes to your school’s data, mistakes can wreak havoc on your bottom line.
Another perk of taking your enrollment process digital is data validation. Not sure what we mean by data validation? Essentially it means that parents won’t be able to submit their enrollment application if they haven’t completed all of the required fields accurately. Pretty handy right? No more phone calls or emails to chase up missing information. Not only does this mean you’ll never have to chase up incomplete applications again, but you’ll also be improving overall data integrity.
4. It gives you a holistic view of your applications
Receiving some applications in person, some through mail and some by email means that your school doesn’t have an understanding of the enrollment pipeline (at least until the data is entered into your school system). Having an online enrolment system means that you can view enrollments at every status, all in one place. Understanding the point of the enrollment journey that each potential parent and student have reached will help your school to shape their marketing efforts, their communications and their customer relationship management.
The key to driving more enrollments is a deep understanding of the journey prospective parents take to get there.
Check out our post, Understanding the Enrollment Customer Journey
5. You'll reduce your environmental impact
Moving from a paper-based system to digital will have an undeniable impact on your school's environmental footprint. You'll remove the need to print paper forms, both on your end and on your prospective parent's end (and let's face it — the number of individuals who actually have a printer in their home is dwindling!). In addition to this, your enrollment data will be stored safely and securely online, rather than physically in a filing cabinet.
Wrapping it all up
In short, if you want to ensure that prospective parents aren’t slipping through the cracks during the enrollment process, creating a great user experience is key. If you’d like to learn more about how you can streamline some of your clunky administrative tasks, get in touch with one of our friendly Digistorm team members and ask us about Digistorm ENROL — our innovative enrollments portal that is custom-built to suit your school requirements.