Social Media

New Facebook Post Ideas for the New Year [Updated for 2021]

December 22, 2020

A note from Digistorm: This post was originally published in January 2018. We've updated it to include more recent content and statistics.

Facebook is one of every school’s favourite ways to communicate with their school community. It’s the social media channel with the largest amount of users and with the highest frequency of use. It turns out we just can’t get enough of it, so it’s only right that businesses and schools take more time to ensure their content has high reach and engagement.

New Years Day presents a perfect opportunity to engage with your community on Facebook. Most families are often taking time off at home, and more than likely scrolling social. With that in mind, here are some of the ideas we’ve come up with for New Years posts in 2021.


An on-brand illustration

Get eyeballs on your post amongst a sea of sparkler photos by posting an on-brand illustration done up in your school colours. That's what we do every January 1 to wish our clients a Happy New Year! Here's our post from last year. Keep your eyes peeled for our new illustration in 2021.



A highlights reel from the previous year

2020 is done and dusted, and there's no doubt it was a year to remember. To commemorate a year of remote learning, 'unprecedented times' and champion teachers, post a gallery of high-quality images that represent the highlights of your year. This might be student achievements or a socially distant school formal.

You could do a month-to-month wrap up or count down the Top 10 best things that happened at your school throughout the year. Here's a gallery from Abbotsleigh's Facebook page celebrating the achievements of the Abbotsleigh Class of 2019.



A heartfelt message

The downside to New Years is a feeling of loneliness — that's often why people turn to social media in the early days of January. A heartfelt message from your Principal, or another senior member of staff could work wonders for encouraging and motivating your school community. Here's a heartfelt message that St Catherine's School Melbourne posted on their Facebook page last year to welcome in 2020.



A word of the year

It's likely your school christened 2020 'The Year of Courage' or 'The Year of Growth' — how true that word ended up becoming! For 2021, why not incorporate your word of the year into your first post of the year?


A special announcement

Changes are expected when it comes to New Years — you're probably seeing 'New Year, new me' posts all over your socials at the moment. So why not use that momentum to reveal a special announcement or a change that your school will be making in 2020.

Last year, Somerville House's Facebook page announced their new Deputy Principal, Head of Junior School and Dean of Academic Programs in a New Years' post.



A behind-the-scenes adventures post

Are your teachers or school staff off on any exciting adventures during the break? Reach out and ask for a photo to share as a behind-the-scenes look at what your community gets up to away from the classroom! 


A milestone achievement

With the tick over into 2021, your school might be hitting an important milestone. The new year is an excellent time to start promoting that milestone and organising celebrations to recognize it! Here's a post from Redeemer Lutheran College who celebrated 40 years in 2020!



Student reflections from 2020

Your staff aren't the only ones who have positive memories from the previous year. Your students likely do too! Share a series of posts that feature a quote about what they enjoyed or learned from 2020. Bonus points if you use a clever hashtag to group them!

Here's a post from Firbank Grammar School's Facebook page where they shine a spotlight on student experiences in 2019.




We hope that some of our tips have helped to spark new and exciting ideas for your school’s posts! Need more inspiration? Check out our post on Ideas for School Social Content Over the Holidays. Can't wait to see what you come up with!