A Quick Guide to Leveraging School App NoticesMarch 31, 2020
A note from Digistorm: This post was originally published in March 2018 and has since been updated to include more relevant and up-to-date content.
The 'notices' module within Digistorm's school app would have to be one of our most-used (and most-loved) app features. Essentially, this feature enables schools to instantly share key information with their entire school community or targeted audience segments at the touch of a button. To ensure that you're getting the most out of this feature, we've put together a few simple tips to keep in mind when crafting your next notice.
Remember, content is key!
The 'notices' module can be leveraged to communicate a broad-range of content, but one consideration to keep in mind is that a notice should always relevant and timely for your audience. Consider whether the nature of your content is urgent enough to be sent delivered as 'notice' or might there be another channel (such as your school's blog, newsletter, or social media platforms) could just as effectively communicate your message?
Here are a couple of examples of the types of content you might share as a notice:
- Updated tuck-shop menu prices
- Timely P&F meeting agendas
- Parent-teacher interview dates
- Changes to upcoming extracurricular schedules
Your goal is to capture the attention of parents, so it's essential to follow a couple of key text conventions when writing your notice. Try to keep your title short and concise, while providing enough context so that parents know what to expect. For the body text, aim for around 50 to 80 words, ensuring to only include the most important details – you can always add links or supporting documents if you have more information to share.
Include key documents or attachments
Including key documents or attachments in your notice is a great way to expand your message without making it too text heavy. Simply upload image files (such as JPG or PNG) or PDF documents to support the information included in your notice to provide parents with more context. These files can then be easily viewed on the user's desktop or mobile device and downloaded.
Attachments can include anything from a brochure or extracurricular schedule to a letter from the Principal – the sky's the limit. Aside from eliminating the need for wasteful paper notices that tend to end up crumpled at the bottom of school bags, digital attachments in your notice can help to fill communication gaps between parents and schools.
Add content subscription tags
If you're planning on sending several notices each week, adding subscription tags to your content is the way to go. To prevent parents from feeling as though they're being inundated with notices, adding subscription tags means they'll only see notices for the content that they've chosen to subscribe to. For example, parents with a child in the fifth grade at your school could subscribe to the "Year 5" tag, ensuring they're only receiving content that's relevant to that year level.
We know that in 2020, marketing personalization isn't just a 'nice to have' – it's a necessity! Almost every customer experience is targeted towards the interests of a specific audience, from the images that are displayed first in their Instagram feed to their Netflix movie recommendations. With all of this in mind, it's easy to see why subscriptions tags are a great tool for boosting the overall user experience.
Take advantage of push notifications
If you need to get your notice out in a hurry, think about leveraging the push notification feature. The copy inside a push notification should be short and snappy, only providing the most crucial details from the notice. Like any good thing, we recommend using this feature in moderation. Take a look at our previous blog post to find the perfect balance and frequency for your school.
Even if you decide not to send your notice as a push notification, it's still important to consider timing. We recommend posting your notice during a time when you're likely to capture the most engagement from your audience. For parents, this will typically be before school, during lunch, or in the evening. You'll definitely want to avoid peak times like school drop off and pick up as parents will be too preoccupied. A handy feature that you might like to take advantage of is the scheduling functionality. Here you can choose to schedule your push notification to be sent at specific times through your school app's content management system (CMS).
Thinking about implementing a school app? Take a look at some of our resources to learn how a Digistorm App can better connect your school community and streamline communication processes: