Marketing Strategy

10 School newsletter content ideas your community will love

August 4, 2021

Your school newsletter is still likely to be the number one source of information for your students, parents, and even alumni. But, if you’re feeling a little short of content these days, you’re not alone. Given that many award nights, sports carnivals, or other special events have needed to been cancelled or postponed, you might be wondering what to share with your community next?

Here’s the good news: you always have something interesting to share! So before we get into a few school newsletter content ideas that you might like to include in your next edition, let’s do a quick refresh on successful newsletter best practices.

  • Send a digital copy of your newsletter via email — hard copies are out. 
  • Set a regular distribution time and frequency so your audience knows when to expect it.
  • Make sure it’s mobile-optimised! 
  • Write for your audience.
  • Don’t make it too text-heavy — readability is key.
  • Include images to make it visually engaging.
  • Leverage your school app to promote your school newsletter

 

School newsletter content ideas 

  1. Student awards and achievements
  2. A word from your Principal
  3. Glimpse into the classroom
  4. Share new blog posts
  5. Celebrate awareness days
  6. Interview a teacher
  7. Good news stories
  8. Update from school clubs
  9. Focus on student wellbeing
  10. Highlight your alumni

 

 

1. Highlight student awards and achievements 

Has your school handed out any major awards lately? Perhaps, one of your students has performed exceptionally well in a recent exam or piece of assessment. Take the opportunity to highlight your star performers with a special call-out in your newsletter. 

 

2. A word from your Principal 

Everyone loves an editor’s note — especially if it’s from your Principal or leadership team! Ensuring that you’ve allowed plenty of notice, ask your Principal to write a short piece on any topics or pressing matters they’d like to communicate to the broader community. This is also a great way to continue building your Principal’s reputation as a thought leader at your school. 

 

3. Provide a glimpse into your classrooms 

Parents love to see what’s happening behind the scenes and in their child’s everyday life. Round up some photos from various year levels and share a short description of what curriculum units they’re currently working on. Showcasing the going on’s within your classrooms is a great way to highlight the value and quality of your independent school’s education.

 

4. Share a new blog post 

If you’ve recently posted a new article to your school blog, go ahead and do a little self-promotion. Share a link and short, engaging description of your post to encourage your community to click and read. It’s likely that some of your readers don’t even know that you have a school blog, so this can be a great way to get the word out.

 

5. Celebrate upcoming awareness days

Is there a good cause or world awareness day coming up that your school wants to get behind? Show your support and share how you’ll be celebrating it in your school newsletter. If you intend to run a raffle or donation drive to raise funds, be sure to include information on how your community can get involved. 


6. Interview with a teacher 

Shine the spotlight on your stellar academic staff by including a short interview with one of your teachers. What led them to teach? Why are they so passionate about their subject? How do they spend their free time? A Q&A is a great, informal way to showcase their expertise and help your community to get to know them better. Need a little inspiration? Take a look at some of our Digi People interviews for more ideas. 

 

7. Share a good news story

The world needs more good news stories now more than ever! Look for students or staff volunteering their time outside of school, caring for others, or spreading a little joy in their community. This is a great way to give these special people a much-deserved shoutout and highlight the strength of character of those who attend your school.

 

8. Get an update from your school clubs

What exciting things are happening in your school’s drama, debate or math clubs at the moment? Extracurricular activities are an important part of student development and a great way to encourage social engagement. You could invite a club President to share a highlight with you for each school newsletter to encourage more sign-ups! 

 

9. Focus on student wellbeing

Given the current environment, many students might be feeling a little anxious about the future. If you have a school chaplain or counsellor, ask them to share some information about a particular support topic in each of your school newsletters. Sharing encouraging words and a reminder of what services are available to students (and parents) is a great way to foster a supportive community. 

 

10. Highlight your alumni 

We do not doubt that your alumni are doing some amazing things — they received a stellar education from your school, after all. Keep in touch with your alumni to showcase their achievements in a regular ‘where are they now’ content piece. Your entire community will love hearing about what their former peers have gone onto achieve.

 

Wrapping it up

So there you have it — 10 school newsletter content ideas for when you’re not sure what to share. Now that you’re feeling inspired to write your next edition remember to follow our school newsletter best practices, write for your audience and leverage your school app to get more eyes on your newsletter! For more tips and tricks, check out how to improve your school newsletter distribution.