The Key Role Software Plays in SchoolsMay 25, 2020
If there’s one thing that’s for certain, it's that technology has undeniably and irrevocably made our lives easier. In our modern world, the thought of having to whip out a hard copy street directory in place of Google Maps is the stuff of nightmares.
Many tasks that were once tiresome, time-consuming, or labor-intensive have now been replaced by handy software and online tools to boost productivity and make way for new efficiencies. Of course, this doesn’t just apply to our personal lives, but our professional lives too. Software plays a key role in keeping schools everywhere running smoothly. In this post, we’ll highlight the key areas in which software can make a huge difference for your school.
Nurturing prospective parents
It probably won’t come as any big surprise that we here at Digistorm firmly believe in creating and nurturing relationships with prospective parents. Gathering all of the key information that you need to know early on can be the difference between receiving that extra enrollment application or losing out to a competitor. Digistorm’s customer relationship management (CRM) system, Funnel, is the perfect way to keep track of new leads, communicate and engage with prospective parents, send targeted emails, and grow your enrollments.
Without a school CRM in place, Admissions teams are relying on spreadsheets and manual data entry to nurture prospective parents. Not only is managing your leads this way extremely tedious, but you also run the risk of reducing your data’s integrity by relying on manual updates. Instead, an end-to-end school enrollment platform like Funnel takes care of all of those pesky administrative tasks, so that you can focus on what you do best – building relationships with prospective families.
Communicating with your school community
There’s no better way to keep your entire school community engaged and up-to-date with the latest goings-on at your school than with a custom-designed school app. Think about all of the different communication channels you use on a daily, weekly, or even monthly basis – we’re talking about; emails, newsletters, blogs, direct mail, and social media posts just to name a few. With a school app, you can centralize all of your communication channels into one easy to access place.
A Digistorm school app comes with flexible communication modules, built-in push notifications, and a user-friendly content management system (CMS), so it’s the perfect tool for keeping your school community connected.
Marketing your school’s USP
We have no doubt that your school’s marketing team would be leveraging a wide range of tactics in order to help achieve your business goals. Whether that’s in the form of traditional marketing or digital marketing, the tools and opportunities are endless. There is, however, one specific tool that stands out: your school website.
We’re calling it – your school website is the most important tool in your school marketing toolkit. Big claim? Maybe...But hear us out. Your school website is the ultimate source of truth for everything there is to know about your school. It’s also one of the greatest opportunities to showcase your school’s unique selling proposition (USP). Your USP is the defining factor that differentiates your school from the competition. Once you’ve nailed that down, you can leverage visual and written on content on your school website to showcase it.
To learn more about which software solution is right for your school, get in touch with a friendly member of the Digistorm team today.