Marketing Strategy

Our Top 5 Reads of 2019 (Voted By You)

January 20, 2020

It's a new year, which means that it's time to wipe the slate clean and start setting goals to ensure a successful year ahead. If you're still feeling a little hazy after the summer break, don't worry, we've got you covered. To help get you in the right mindset for a goal-kicking 2020, we've rounded up five of our most-read blog posts from 2019.

Covering a broad-range of topics, you'll find everything from key marketing trends to tips on engaging Millennial parents, fresh blog content ideas and more! So, what are we waiting for? Let's get into it. 

 

1. We Sat Down With Admissions Staff From Six Different Schools. Here's What We Learned

As a Chapter Sponsor of Educate Plus QLD, we have the privilege of attending professional development opportunities to speak to schools across the state and learn about the unique challenges their marketing, admissions, alumni and fundraising teams are facing. Read more

 

2. Three Things Parents Expect From Your School Marketing

Ask any school marketer and they'll agree – meeting parents needs by delivering timely and relevant communication at the right moment in their customer journey is key. Knowing what parents expect from your school is the key to developing a sterling reputation and growing your enrolments lists. However, in the age of proactive service and connected experience, the stakes are much higher. Read more. 

 

3. Top 10 Design Trends for School Websites

If you ask us, your school website is your number one marketing tool when it comes to attracting and engaging prospective and current families. If you're struggling for design ideas fear not, our team on in-house expert designers have put together a list of the top 10 design trends to help your next design stand out. Read more. 

 

Illustration: people reading

 

 

4. 20 Blog Post Ideas Your School Community Will Actually Want to Read

If you've been blogging for a while, you might find yourself recycling the same content topics over and over again. But, it's a new year, which means that it's time for fresh content that gets your community excited for the year ahead. Check out our 20 blog post ideas that your community will actually want to read. Read more.

 

5. How to Attract and Engage Millennial Parents.

How much do you know about attracting and engaging Millennial parents? They're unlike any generation before them, so it's important to know what influences decision making – especially when it comes to education. In this post we dive into some key considerations that will help your team better market your school to Millennial parents. Read more. 

 

Are you ready to hit the ground running with your school marketing strategy this year? Then be sure to check out our Ultimate Guide to Inbound Marketing. This comprehensive guide tells you everything you need to know about what inbound marketing is and how you and use it to your school's benefit.