Marketing Strategy

Improving School Newsletter Distribution

Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.

Read
Marketing Strategy

How to Easily Create Custom Reports in Google Analytics

Understanding your school website’s performance can help you improve your website. Learn how to use Google Analytics to gain deeper insights.

Read
Marketing Strategy

How to Analyze Your School CRM Data

Learn how to take the huge volume of information contained in your school CRM to create a report that's meaningful to your school board.

Read
Marketing Strategy

Track Your School’s Digital Marketing in Seconds With These Handy Tools

If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.

Read
Marketing Strategy

How to Work With a Production Company to Create a School Video

If your school is wanting to hire a production company for the first time, it’s hard to know where to start. Take a look at this guide to get the best results when working with professional video production companies.

Read
Marketing Strategy

How to Pivot Your School's Marketing Strategy

It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.

Read
Marketing Strategy

Upskilling for School Marketers: Content Writing

Great content writing is about more than just good grammar! Learn all the key ingredients like; SEO, keyword research, strategy, and more.

Read
Marketing Strategy

The Best Virtual Campus Tour Platforms for Schools

Virtual tours create even more opportunities for prospective families to engage with your school in an immersive way without needing to set foot on your campus. 

Read
Marketing Strategy

Powerful Ways to Encourage More Online Donations For Your School

Many schools rely on donations from alumni and community members for particular endeavours. We’ve shared some ways to encourage online donations to your school.

Read