Marketing Strategy

Leveraging Word-of-Mouth in Your School's Digital Marketing

In this post, we'll show you a few easy steps to enhance and leverage word-of-mouth marketing in your 2021 digital strategy.

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Marketing Strategy

How Marketing Can Support Your School Retention Strategy

Retaining existing families at your school is far more valuable than attracting new ones. Find out how your marketing team can assist school retention.

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Marketing Strategy

How to Stop Failing and Start Nailing Your School's Brand Identity

In this post we'll be looking at why schools are failing when it comes to their brand identity, and what you can do to make sure yours doesn't!

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Marketing Strategy

How to Set School Marketing Goals [Updated for 2021]

Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!

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Marketing Strategy

How to Run School Focus Groups Like a Pro

Focus groups can be an invaluable market research tool – here's how to run one at your school!

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Marketing Strategy

Which Inbound Marketing Tactics Are Best for Your School?

The hype around inbound marketing isn't going away any time soon — and with good reason. Learn which inbound marketing tactics are best for your school.

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Marketing Strategy

Steps to Creating a School Digital Marketing Plan

Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.

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Marketing Strategy

Transactional Emails vs. Marketing Emails: How to Use Them For School Marketing

Learn the difference between transaction emails and marketing emails, and how to incorporate them into your school marketing strategy.

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Marketing Strategy

Presenting to Your School Board? Here's How to Prepare

Learn how to win big at your next school board presentation with this simple guide.

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