Marketing Strategy

Keys to Success: Rolling out New Products for Schools

Building new products that affect multiple areas of your school is only half of the equation. We discuss the keys to a successful software roll-out.

Read
Marketing Strategy

Google Analytics for Schools: Metrics You Need To Know

In this post, we provide a breakdown of the key metrics that your school should understand and monitor through Google Analytics.

Read
Marketing Strategy

Data Storytelling: How to Make Your Reports Meaningful

Data storytelling helps you prepare reports that are easy to understand and encourage your team to act. Learn how to ditch the spreadsheets and tell a story.

Read
Marketing Strategy

Using Data to Drive Digital Campaigns for Schools

Understanding the analytics behind your school’s marketing activity can help you to improve your digital efforts. Learn how to build data-driven campaigns.

Read
Marketing Strategy

Direct Mail is Back: Why Schools Should Take Notice

Direct mail is back! In this post, we'll cover why it's responsible for a higher ROI than social media and paid search.

Read
Marketing Strategy

Our Expert Content Creator Spills His Secrets For Creating Engaging Videos

Have you ever wanted to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.

Read
Marketing Strategy

What's a Content Vision and Why Does My School Need One?

What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.

Read
Marketing Strategy

Setting School Marketing Goals for 2020

Learn our four-step process to help your marketing team to set the best possible, actionable goals that you can!

Read
Marketing Strategy

Our Top 5 Reads of 2019 (Voted By You)

Get your new year goals on track with our top five most-read blog posts of 2019.

Read