Video Marketing

Upskilling for School Marketers: Filming Basics

July 8, 2020

Capturing video has never been easier, whether you're using a smartphone or DSLR camera, you can take high-quality videos in an instant. Although, just having a great camera or 4K smartphone isn’t going to make your videos feel anymore engaging or professional. You'll need to learn the basics of cinematography to truly create the best videos!

No matter your experience or camera, the resources provided in this upskilling post will help you to improve your shooting and will empower you to capture creative video. My hope is that by the end of this post, you’ll feel excited and confident to take on your next school video project – let’s get into it!



Get to know your camera

Your first step is to learn how to work your camera – what camera settings to use, what they do, and how to use them correctly. Your camera will need to be adjusted properly to suit the lighting and goal of your video. Here are the main settings you’ll need to know:



The good news is that most cameras have the same settings and are configured in a similar way, so if you know how to use the most common settings you’ll be able to work with any camera. The following guide by Canon shows you everything you need to know to set up and configure a camera. Although some brands are different, here is the best place to visit for each brand: Nikon, Fujifilm, Canon, Sony, and Olympus.


Canon: How to set up your camera for shooting video

How long will it take me? 20min

How much will it cost? Free

What will I learn?

  • Selecting video recording settings
  • Frame rates
  • Focus Settings
  • White balance
  • Shutter speed
  • Aperture
  • ISO


Learn how to shoot

There’s a lot to consider when setting up your shot, lighting, settings, composition, and so on. In most scenarios, you won’t have time to prepare a shot list and plan out your shoot, so it's essential that you can make these decisions quickly. The best thing to do is to learn the basics of cinematography, this includes: composition, lighting, focal lengths, and camera settings.

In this cinematography course, you’ll learn everything you need to know to get started with capturing high-quality video. It will provide you with the fundamental principles of lighting, composition, exposure, settings, and camera tools.

Udemy Cinematography Deep Dive

How long will it take me? 3hrs

How much will it cost? $154.99

What will I learn?

  • Compose beautiful shots
  • How to light for video
  • How to correctly exposure
  • Right tools for your camera


We hope these resources have made you think more creatively about capturing video if you would like more resources on creating highly engaging videos for your school, check out these resources!