Graphic Design

Upskilling for School Marketers: Graphic Design

June 10, 2020

Design is the process of creating solutions and solving problems in a functional and visually appealing way. Effective design improves the way people feel about your brand as it portrays your school’s brand in a consistent and recognizable way across different platforms. Here at Digistorm, we have an amazing team of designers that help create a visual language for our brand by producing engaging and creative designs.

Your school might have a graphic designer that overlooks your campaigns, but if not,  it’s a great opportunity for marketers to upskill and become knowledgable in graphic design too. In this guide, we’ll be covering four resources that will help you build a design foundation for your next school marketing campaign. But first, here's a quick refresher on what design is and the top three elements every school marketer should learn to help master design. 



Design courses for school marketers 

Google Fundamentals of Graphic Design 

Before you deep dive into design, it’s important to have an understanding of the basics. This course is designed for beginners and consists of four easy to follow modules. It’ll provide you with the fundamental principles of graphic design and allow you to understand how to work with shape, color, and pattern.

How long will it take me? 14 hours 

How much will it cost? Free

What will I learn? 

  • How to make and communicate with image-making 
  • Understanding visual, rhythm and pattern in design
  • How to utilize typography and letterforms
  • Principles of composition and visual contrast


Skillshare Graphic Design Basics: Core Principles for Visual Design

Skillshare is an incredible online course platform that hosts a range of graphic design courses taught by skilled designers. You can sign up for free for two months and access intensive yet informative courses to give you a solid foundation in graphic design. This basics course allows you to test important graphic design core principles in a practical approach with an easy to follow the demonstration at the end. 

How long will it take me? 40 minutes

How much will it cost? Free

What will I learn? 

  • The distinction between symmetry and asymmetry

  • Introduction to scale

  • How to use framing and hierarchy

  • How to create and use grids


Domestika Adobe Illustrator for Graphic Design

This beginner course will provide you with an all-rounded overview of how to use Adobe Illustrator to create designs from scratch! With six courses and 15 downloadable files, you’ll learn how to create professional and impressive graphic designs for your next school campaign. 

How long will it take me? 8 hours 

How much will it cost? $16.90

What will I learn? 

  • How to create a graphic communication strategy 
  • Learn the difference between a vector and a pixel 
  • How to use property panels, toolbar, work tables, importing graphic elements and text tools on Adobe Illustrator
  • Finish the course by making your own advertising poster 


Shillington Graphic Design Course

The Shillington Graphic Design Course is an on-campus course located in Brisbane, Syndey, Melbourne, London, Manchester, and New York. You can choose to complete this course as a three-month full-time intensive course or over nine months part-time. Many companies often support their staff to take this course as it’s beneficial for employee skill sets and allows for marketers to learn how to create school newsletters, marketing material, website updates, and forms. 

How long will it take me? 3 months full-time and 9 months part-time

How much will it cost? $10,950 AUD, payment plans available

What will I learn? 

  • Design foundation and application
  • Learn how to use creative problem solving
  • Design for digital and employment
  • Learn a range of different design theories
  • Work with popular design software
  • Create a design portfolio and learn how to discuss and market your work 

If you’re a school marketer looking to improve your design skills, we hope these online courses can provide you with a starting point. If you’re looking for more design resources to build out your school marketing strategy, take a look at some of our recent articles on the Digistorm blog: