Upskilling For School Marketers: Events Marketing

May 20, 2020

In the past few weeks, we’ve shared several articles as a part of our Upskilling for School Marketers series. In each post, we aim to provide school marketers with helpful resources about a specific area of digital marketing that you may already be using at your school or would like to know more about. So far, we’ve taken a deep dive into topics such as; search engine optimization, email marketing, and social media marketing! In today’s post, we’ll be tackling event marketing

Did you know that  41% of marketers believe event marketing is still the single most effective marketing channel? It’s true! A school event can include everything from open days to alumni meet-ups, or even parent-teacher interviews. Planning events can feel overwhelming as they demand a high level of organization and attention to detail. In this post, we’ll provide tools and resources to help boost event marketing skills across all levels. 

But first, here's a quick refresher on what event marketing is and the top 3 skills every school marketer should learn. 



Event Marketing training courses for school marketers 

We’ve picked two courses that’ll provide school marketers with a solid foundation for event marketing. The first course provides a breakdown of how to market your event, and the second course focuses on tips for planning and managing events more effectively and efficiently. 


Eventbrite Event Marketing and Certification Course 

This course will help you master the essentials for event marketing and the best part is that it’s free! The course is broken down into five sections, with each section taught by a different instructor to provide you with an all-rounded overview of event marketing. All you have to do is register on the website and you’ll be on your way to event success! 

How long will it take me? 5 - 6 hours + a test 

How much will it cost? Free

What will I learn? 

  • How to promote your school events on social media
  • Use paid advertising to promote your school events 
  • Reach new audiences with event advertising 
  • Create email marketing campaigns for your school events
  • How to convert your website users into event attendees


Udemy Successful Event Planning, Marketing, and Management 

This course perfect for beginners as it teaches you the core basics of event planning, marketing, and management all in one! The course is a combination of downloadable resources, videos, and worksheets to keep you engaged along the way. 

How long will it take me? 5.5 hours + test

How much will it cost?  $14.99 

What will I learn? 

  • How and where to market your events for optimal results 
  • Steps to effectively plan before, during and after your next event
  • How to manage your event and stakeholders including volunteers, staff, and sponsors


If you’re a school marketer looking to improve your event skills, we hope these online courses can provide you with a starting point. If you’re looking for more event resources to build out your school marketing strategy, take a look at some of our recent articles on the Digistorm blog: