Search Engine Optimization

Upskilling for School Marketers: Search Engine Optimization (SEO)

April 16, 2020

Over the past two decades, the world has progressively moved online. From finding entertainment to banking, shopping to communicating, tasks which were once performed in person can now be taken care of with the click of a mouse. In response, schools have also jumped online to market themselves. Where they once advertised in newspapers, on bus stations and over the radio, schools in 2020 are progressively abandoning these tactics and turning to digital channels to attract and engage potential families

That’s why, over the next few weeks, we will be publishing a series of posts with resources to help school marketers upskill in a range of digital marketing tactics, including pay-per-click advertising, email marketing, video marketing and more. We've outlined the best courses that you can take, provided detail on how long they will take you, how much they will cost and what you will learn.

In this post, we will run through the mother of all digital marketing techniques: search engine optimization (or SEO). SEO is the best place to start, because having a great website that gets found in Google should always be a marketer's number 1 priority. We're going to run through some courses that will help you to learn the basics of SEO and start implementing them in your marketing strategy this year.

But first, here's a quick refresher on what SEO is and the top 3 essential SEO skills that a school marketer should learn.



SEO training courses for school marketers

Hubspot Academy: SEO Training Course

Think of this as your crash course in SEO. It’s divided into three parts, and gives you some highly-practical steps towards improving the performance of your school online.

How long will it take me? 1 1/2 hours

How much will it cost? Free!

What will I learn? 

  • How to evaluate and improve your website's SEO

  • How to build backlinks to your website at scale to increase your website's visibility on the search engine results page

  • How to learn and leverage the tactics HubSpot's blog team uses to rank #1 on Google


Moz Academy: SEO Fundamentals

This course covers everything you need to get started with SEO at your school. By the end of this course, you’ll have a full toolkit of actionable strategies to improve your SEO and to measure and improve on your school’s online performance.

How long will it take me? 68 minutes

How much will it cost? $49 (USD)

What will I learn? 

  • The 3 common types of search intent
  • How to identify sales funnel phases based on search queries
  • How search engines read pages and common issues
  • How the latest algorithms work and what they look for
  • Where SEO fits in a digital marketing strategy


Are you a school marketer looking to upskill SEO in 2020? Hopefully these courses will get you on your way! If you're looking to learn more about SEO, here are some other Digistorm resources to get you started: