Upskilling for School Marketers: Basic Adobe Video Editing

June 24, 2020

We hope you've enjoyed our Upskilling for School Marketers posts. This is our final topic for the series: basic Adobe video editing. In one of our previous Upskilling posts, we ran you through the basics of learning video marketing. Today we'll add to that post by showing you how you can learn how to edit the videos you create.

Video marketing is one of the most effective ways to communicate and engage with large audiences, which is why knowing how to edit and produce videos is an excellent skill for any marketer to have. Not only is it a fun and creative process, but it allows you to produce your own content that’s tailored to your marketing needs.

Learning video editing can be tricky and very time consuming, which is why we’ve put together a complete guide of resources to develop the skills you need to produce high quality videos, in Adobe Premiere Pro CC. This guide applies to school marketers with various levels of video editing experience; so whether you have no experience, you need a refresher, or want to take your videos to the next level, hopefully this guide will help point you in the right direction!

Adobe Premiere is one of the industry standards for video editing. It allows you to cut video, mix sound, add graphics, text, animations and effects all in the one program. It has a broad range of capabilities and it's the go-to software for any size video project. 

Premier Pro will help you create professional engaging videos, once you know how to use it. To get started with Adobe Premiere Pro, you need to know the basics: creating your project, creating sequences, importing footage, cutting footage, adding graphics, adjusting audio and exporting. With the amount of great resources online you shouldn’t have to pay to learn this software.

But first, grab a coffee and check out the 3 editing skills you’ll need to know below before we dive in!



Basic Adobe video editing courses for school marketers

No Film School's 15 Minute Crash Course

No Film School has some of the best free training and guides to all things related to video production. This quick training runs you through the basics as well as giving you a few extra tips and tricks. 

How long will it take me? 15 minutes

How much will it cost? Free!

What will I learn? 

  • How to customize your Adobe Premiere interface

  • How to import files and view assets

  • How to create and edit a sequence

  • How to navigate the video timeline

  • How to adjust audio, add transitions and create graphics

  • How to export your video.


Jack Cole's Learn Everything About Premiere Pro Tutorial

If you're after a more in-depth tutorial, check out this free YouTube course. It covers all the important areas of Premiere Pro as well as providing extensive training on coloring, text, keyframes and graphics.

How long will it take me? 5 hours

How much will it cost? Free!

What will I learn? 

  • All the Premiere Pro basics
  • How to edit footage to a high standard from start to finish
  • How to add motion graphics, create backgrounds and add visual effects
  • Key framing, color correction, advanced effects and exporting.

Hopefully this resource has helped you start your journey to creating your own professional videos! If you're a school marketer looking for more video resources, here are some more to check out: