Video Marketing

Upskilling for Marketers: Video Marketing

May 14, 2020

Over the past few years, video marketing has grown into a powerful tool. We’ve seen YouTube grow from being a video sharing platform into the second largest search engine in the world. It’s clear that video has never been more accessible than it is now, however, there’s a lot to be considered when it comes to creating engaging video content that attracts viewers.

The secret to meaningful and engaging video content for your school isn't high-quality gear, rather it all comes down to your video strategy. All content should be created with a purpose, audience and goal in mind to be effective. In this guide, we’ll give you the tools and resources to get started in the world of video marketing and develop your own strategy from the ground up.



Video marketing courses for school marketers 


Hubspot: Learn what video marketing is and how to do it

The last thing you want to do is create a video that doesn’t align with your school’s marketing goals, which is why taking the time to develop your strategy is an important first step. This course is the perfect introduction to video marketing. Here you’ll learn how to develop audience personas, understand which video formats suit different audiences, and get the rundown on all the equipment you need to get started. 

How long will it take me? 1:20 hours

How much will it cost? Free!

What will I learn?

  • Foundations for building a video marketing strategy
  • The various types of video content
  • Video production basics
  • Understanding video metrics and tracking


Udemy: Video Marketing

This course is designed to tackle two big topics in-depth: marketing and production. If you’re just getting started with video marketing and are ready to learn about equipment, lighting and editing, this course is perfect for you. 

How long will it take me? 7.5 hours

How much will it cost? $179.99

What will I learn?

  • Different types of video marketing formats
  • Tools for video production
  • Managing pre-production, shooting, production
  • Editing to a high standard
  • Video hosting
  • How to market your video
  • How to grow your Youtube channel


Google ads: video certification 

If you’re already familiar with the video production process, you might want to focus your efforts on audience reach and engagement instead. Learn how to start running video ad campaigns with Google’s certification course. 

How long will it take me? 4 hours (plus a 1-hour exam for the certification)

How much will it cost? Free!

What will I learn? 

  • How to connect with your audience on Youtube
  • Video Ad formats
  • Essentials for video Ads
  • How to develop a video Ad strategy 
  • Deliver relevant ads to the right audience


If you want to learn more about video marketing for your school, here are some more Digistorm resources to help you get you started: