Why Keeping Your School Website Content Updated is ImportantApril 20, 2017
We’ve seen more websites than we could count, and there are certain content trends that pop up time and time again. The biggest serial offender is outdated content. While some sections (like the News or Blog pages) are updated frequently, other pages such everything that falls under ‘About our school’ tend to remain mostly untouched after development.
Sure, the content on these pages undergoes less change than other areas, however there are a few key reasons why it’s important to review the content on all of your website pages every few months.
Maintain your professionalism
Your website is your first point of contact in many cases for both prospective and existing parents. You want to put your best foot forward, so ensuring that your content is current, well-written and checked for grammatical errors is crucial. Top tip: many schools list the number of years for which they’ve been operating - set yourself a calendar reminder to update this annually.
Freshen your site with no development
The simple act of changing a banner or background image and the accompanying text can make your website look brand new. Without a single piece of code written, you can refresh your website and update your branding using your Content Management (CMS).
Google will thank you for it
Updating website text to ensure that it is clear, relevant to your business and contains keywords for which you wish to rank can be helpful to your SEO ranking. Google values unique and valuable website text, so make sure you keep this in mind when undertaking your regular website reviews.
Want to discuss a new website with your school? Digistorm has a team of experienced designers and developers, plus your school website will be built on a simple CMS that allows you to make quick and easy content changes. Contact us today.